In The Past 5 Years, Adidas Has Separated From ADI King.

< p > "Adi Wang" is a sports brand that has been playing an unlimited role in the Internet. It has the title of "Shanzhai Wang", and this brand has created a miracle of selling billions of dollars.

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< p > but yesterday, the reporter went to his official flagship store on Taobao. There was no familiar "ADI king" on the page, only the words "Adivon official flagship store".

In most of the products, the triangular label LOGO, which resembles the Adidas logo, is not seen.

These are all changes that took place after 5 years of litigation.

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< p > < strong > Yingkou < < a href= > http://sjfzxm.com/news/index_p.asp > > Adi Wang < /a > give up the inverted triangle trademark < /strong > /p >

< p > the Liaoning Provincial Higher People's court yesterday convened a press conference on the judicial protection of intellectual property in Liaoning court in 2013, announces 8 typical cases. The Adidas's accusing case of addi Wang finally reconciled, and the trademark of "Adi Wang" has become history.

In 2008, Adidas limited complained to the court of Yingkou city that the official owner of Adi Wang sports goods (China) Limited, Hua Zhu (Quanzhou) Co., Ltd. and Yingkou Yingkou economic and Technological Development Zone, a private owner of the "Adi Wang", believed that "Adi Wang" was misled by the confusion of the relevant public and infringed Adidas's exclusive right to use the registered trademark, which constituted unfair competition.

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< p > as the predecessor of < a href= "http://sjfzxm.com/news/index_p.asp > > Adi Wang < /a >, Fujian Hua Zhu shoes industry Co., Ltd. was founded in 1993, started with foreign trade foundry, and became Adidas sporting goods (China) Limited in 2006.

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< p > the "ADI king" brand appeared in the public eye. At that time, many people even thought it was a prank of a factory: Adidas's four words were cut down by the waist, and spliced a "King" with the flavor of the upstart. LOGO was also broken up and twisted into an inverted triangle.

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< p > even on the Internet "explosion red", netizens "wear shoes only wear ADI king", "Adi Wang is Shanzhai Wang" irony ridicule language constantly.

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< p > but with the progress of the lawsuit, the marketing of Adi Wang is getting bigger and bigger: sponsoring the Olympic Games, showing up on the NBA, advertising on CCTV sports channel and Hunan satellite TV.

Although the degree of brand recognition in North Shanghai and other big cities is limited, it has occupied a place in the three or four line market rapidly at relatively low price.

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< p > by the end of 2012, the profits of Adi Wang have already broken 100 million yuan, and more than 3000 shops have been spread across the country.

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< p > 2013, the court held that the trademark used by the defendant on the same commodity was similar to the trademark that the plaintiff enjoyed the exclusive right to trademark, which caused confusion to the relevant public and infringed the plaintiff's exclusive right to use the registered trademark. The defendant's use of "German ADI", "Adi Wang" business name and the use of www.adivon.com < a href= "http://sjfzxm.com/news/index_cj.as" > domain name < /a > in the company's name infringed the plaintiff's exclusive right to trademark, but also constituted unfair competition.

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< p > under the mediation of the court, the two sides finally reached an agreement: the Chinese trademark and triangle mark LOGO of Adi Wang were pferred to Adidas without compensation. The Chinese trademark and triangular label LOGO will no longer continue to be used and appear in the terminal store. Under the premise of guaranteeing the legitimate rights and interests of the plaintiff's registered trademarks, the defendant company will give the company a longer grace period to clear up the stock. After the grace period expires, the defendant will give the clearance products to the social welfare agencies without compensation.

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