Sichuan Red Flag Chain Marriage Suing Yun Business Force O2O Business

< p > Red Flag chain 22 night announcement, the company intends to sign the strategic cooperation agreement with Suning cloud merchants. The two sides aim to jointly build the most advantageous O2O platform in Sichuan, so as to achieve resource sharing and seamless docking.

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< p > according to the contents of the agreement, first of all, the two sides achieve seamless docking of e-commerce platform, and create the most advantageous O2O platform in Sichuan.

Hongqi chain "online shopping mall", "electronic shelf" and other online e-commerce services with Suning cloud business's existing "suning.com" online shopping platform docking, through the sharing of retail resources to enrich online commodity resources, while strengthening the line of O2O landing links, more quickly for consumers to distribute online shopping products.

The two sides make use of their own resources, such as commodities, logistics and services, to strive for the "half life circle" in the local area.

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< p > in fact, the two sides of the two sides have already launched cooperation on the "suning.com" online shopping products since 2013. Next, the two sides will continue to develop and perfect the "self promotion" business.

As a leading retail enterprise in Sichuan Province, Hongqi chain has abundant store supply chain resources and logistics resources advantages. After many years of O2O business system construction, Suning Yun has strong logistics distribution system. Both sides will take advantage of their own advantages to strengthen the number of self mentioning, distribution speed and customer self experience, so as to achieve the goal of "suning.com" O2O business in Sichuan.

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< p > in addition, in combination with the characteristics of their own physical stores, the two sides add more points to each other's suitable stores to complement their formats.

Such as "Suning Appliance" format can be set up in the appropriate red flag supermarket chains, sales of "Hongqi supermarket" and "red flag express" can also be set up in the appropriate Su Ningyun store.

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< p > the two sides will also strive to create a promotion and membership resource sharing platform, through an organic combination of their respective "a href=" //www.sjfzxm.com/news/index_c.asp "promotion mode" /a ", strengthen the sharing and dissemination of promotional information, share member preferences and other ways, and strive to provide more targeted and more affordable shopping experience for both customers.

In addition, through extensive use of various publicity channels, the two sides conduct extensive publicity to their large customer groups (including public and private clients), and constantly bring incremental consumption groups to both sides.

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< p > the relevant personages pointed out that red flag chain has made a great adjustment to the < a href= "//www.sjfzxm.com/news/index_c.asp" > internal structure < /a > this year, and specially set up the new media department to manage the electricity supplier. In fact, it has already demonstrated the company's determination to expand and strengthen the electronic business platform.

After initial cooperation with Alipay, post and Shun Feng, the red flag chain's close cooperation with sunning cloud merchants is expected to push the company's O2O business to a new strategic height.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Red Flag chain < /a > today announced that the company intends to sign the strategic cooperation agreement with Suning cloud merchants. Its main contents include the following five points: < /p >

< p > first, the two sides achieve seamless docking of e-commerce platform, and create the most advantageous O2O (online to offline) platform in Sichuan.

That is to say, online e-commerce such as Hongqi chain "online shopping mall" and "electronic shelf" are connected with the existing suning.com online shopping platform of Suning cloud company, enriching the online commodity resources through the sharing of retail resources, and strengthening the landing links of the offline O2O, so as to distribute the online shopping products more quickly for consumers.

The two sides make use of their own resources, such as commodities, logistics and services, to strive for the "half life circle" in the local area.

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< p > 2, in 2013, the two sides have already launched cooperation on "suning.com" online shopping, and the next step is to continue to develop and perfect the "self promotion" business.

As a leading retail enterprise in Sichuan, Hongqi chain has abundant store supply chain resources and logistics resources advantages. Suning cloud has strong logistics distribution system after years of O2O business system construction. The two sides will take advantage of their own advantages to strengthen the number of self mentioning, distribution speed, customer self experience and so on to achieve the goal of "suning.com" O2O business in Sichuan.

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< p > Third, the two sides, combining their own characteristics of the physical stores, set up a number of places in the two suitable shops to complement their formats.

Such as "Suning Appliance" format can be set up in the appropriate red flag supermarket chains, sales of "Hongqi supermarket" and "red flag express" can also be set up in the appropriate Su Ningyun store.

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Fourth, P will strive to create a promotion and membership resource sharing platform, and strive to provide more targeted and more beneficial shopping experience to customers through organically combining their respective sales promotion modes, strengthening the sharing and dissemination of promotional information, and sharing member preferences.

In addition, through extensive use of various publicity channels, the two sides conduct extensive publicity to their large customer groups (including public and private clients), and constantly bring incremental consumption groups to both sides.

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At the same time, the two sides will continue to dig deep the market resources, strive to innovate the cooperation mode, and work together to build a business integrated service system integrating retail, electricity suppliers and various new businesses to create higher sales and profits for both sides. P

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< p > it is learnt that the agreement is valid for two years and is a framework agreement, and the specific agreements need to be signed when carrying out specific business.

For the cooperation between the two sides, the red flag chain said that the conclusion of the cooperation will help the company to further realize the strategic planning of the Internet, enhance the competitiveness of the company and promote the company's sustained and rapid development.

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