High Cost Of Channel Restricts Textile And Garment Brand Pformation

< p style= "text-align: left > > China" a href= "http://sjfzxm.com/news/index_s.asp > textile > /a > 2014 spring research work summary meeting will be held.

At the meeting, a number of research groups said that the high cost of channels has become an important factor that restricts the development of many textile and garment enterprises.

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At the P summary meeting, Su Baoyan, deputy director of the brand office of the brand research group, "a href=" http://sjfzxm.com/news/index_s.asp "," China Textile Industry Federation "/a, said that at present, the brand clothing enterprises generally reflected that the cost of enterprises entering the shopping mall channels was too high.

General brand department stores are at 28%-30%, plus the promotion fee, the cost can reach 30%-35%.

In addition, enterprises have to pay for decoration and other links. The mall has to raise the "bottom number" every six months, and often postpone the closing period.

At the same time, the rental of street stores is also high, usually at 60-70 yuan / year, and is increasing at an annual rate of 3%-5%.

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< p > at the same time, the research group said that for new brands, the problem of entering shops is still serious.

Even for the development of better regional brand, it is very difficult to find a docking channel with high-quality shopping malls resources.

Take the Xiamen women's clothing brand as an example, although the overall situation of the industry was extremely difficult last year, the brand maintained a year-on-year growth in sales volume of more than 20%. However, if the brand had to dock with the well-known shopping mall channels, it would still encounter the situation of not being accepted.

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< p > for this, many enterprises hope to find development opportunities from online channels, and Taobao department, Jingdong and Suning have become the first choice of many brands.

But the development of these enterprises online platform is still awkward.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > electricity supplier < /a > group research results show that at present few brand enterprises can achieve better profits in the e-commerce channel, and even many online sales of over 100 million yuan, its sales profits are not ideal.

At the same time, with the increasing number of "electric shock" enterprises and the intensified competition among electronic business platforms, the high cost of promotion has also become the biggest complaint of brand enterprises to online platforms.

Research shows that under normal circumstances, the promotion cost of enterprises on the Internet will account for 10%~15% of the overall operating cost of enterprises.

But in order to attract more consumption flow, enterprises must make huge investment in online promotion. As a result, the promotion cost of many enterprises can even be as high as 30%-35% of the overall operating cost of enterprises.

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Whether P can solve the channel cost problem faced by the current enterprises has become the key factor that "made in China" can turn the brand around.

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