Japanese Clothing Brands Accelerate Business Expansion In China

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< p > Japan's major a href= "//www.sjfzxm.com/news/index_f.asp" > casual wear brand < /a > is accelerating the pace of opening stores in China.

In the 2014 year, we will set up 6 shops in China, which is equivalent to 3 times that of last year.

It is estimated that the number of shops will increase to 30 in 3 years.

ADASTRIA holding Global Work brand store will also open 37 stores in 14 years. The number of new outlets is about 2 times that of last year.

All enterprises hope to expand their business in China, where middle income groups are increasing.

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"P" Island Village entered the Chinese market in April 2012 and opened 4 shops in Shanghai.

The location is mainly in the shopping mall which deviates slightly from the downtown area.

Similar to Japan, it mainly sells cheap clothing and general merchandise.

Women are more than 20~50 years old, and customers are constantly increasing.

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< p > Island Village judgement, 2 years after entering the Chinese market, its popularity has improved, so it has decided to officially accelerate the pace of opening stores.

Following the opening of 6 stores in 2014, it will further speed up the process of opening shops in the suburbs of Shanghai and Suzhou.

The medium-term plan is to increase the number of shops to about 60, and will also consider new logistics centers.

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< p > ADASTRIA holdings will also set up shops in mainland China, as well as in Hongkong, Taiwan and other Chinese regions.

The brand "Global Work" for young people, and the "Niko and", which mainly sells clothing and daily necessities, will serve as the backbone of overseas stores.

Shops will be set up mainly by shopping centers.

In these areas, young people over 20~30 are still the main target consumers.

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< p > the major background that the major clothing brands have accelerated the pace of < a href= "//www.sjfzxm.com/news/index_s.asp" > opening shop > /a is the rapid growth of China's clothing market.

According to Euromonitor survey, in 2013, the size of China's clothing market reached 23 trillion yen, which far exceeded Japan (about 9 trillion yen), becoming the world's second largest apparel market after the United States (29 trillion yen).

Major European and American enterprises have also identified the constantly developing Chinese market and are actively expanding their stores.

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Among the Japanese enterprises, the fast retailing of the "UNIQLO" brand has a great influence in the Chinese market. "P"

However, these garment companies in the forefront of development also have to adjust to focus on expanding the trend of opening stores.

In the 2014 fiscal year (as of May 2015), new stores will be temporarily suspended in the financial year (up to May 2015) due to the rapid decline in the number of women's clothing stores.

Adopt the policy of strengthening existing shops.

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