Wechat Shopping Center And De Centralization

Less than p days ago, Liu Chiping, President of Tencent, answered the question of WeChat's shopping mode in the analysis of the first quarter earnings in 2014.

According to him, the future shopping based on WeChat will be mainly divided into two modes: "centralization" and "de centralization".

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< p > Tencent President Liu Chiping explained that the centralized business platform is the a href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong < /a > entry, which only needs to click into the platform, and a variety of commodities will be displayed in front of the users. The platform to go centralization refers to the respective official public accounts of the businesses, which are mainly the merchants who are wired down the physical stores.

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< p > in fact, the platform of centralization is WeChat's O2O business, which is cooperated with traditional retailers. Tencent is now trying to attract a large number of traditional retailers. Through the < a href= "//www.sjfzxm.com/news/index_c.asp" > WeChat < /a > the online and offline lines, Tian Hong shopping mall, Wangfujing department store and bestseller clothing are all typical cooperation cases.

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< p > it is understood that the team responsible for WeChat's a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a > mainly includes micro life and micro shopping.

According to people familiar with the matter, after the Tencent electricity supplier was packaged to Jingdong, the two teams did not integrate into Jingdong, but stayed in Tencent and merged into the WeChat business group.

This also means that Tencent has not given up the O2O business to Jingdong, but intends to deepen development through WeChat business group.

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< p > in WeChat payment business, which is closely related to WeChat shopping, Liu Chiping said that the current WeChat payment users mainly come from mobile games, group buying and other e-commerce pactions.

At the same time, some payment users also come from O2O applications, including taxi applications, retailers and so on.

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< p > it is understood that WeChat payment has now been connected to the application of electric business, as well as traditional department stores.

The Jingdong mall, which will open the first level entry to WeChat in the future, is also bound to access WeChat.

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< p > in addition, the executive answers from Tencent's earnings analysis conference are not hard to see. Although Tencent's e-commerce business has basically been packaged to Jingdong, it still has countless ties with the electricity supplier.

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< p > no matter advertising or payment, the "Pan business" business will not be shackled by investing in Jingdong. "We will continue to cooperate with other electricity supplier companies to pay and pay the advertising fees according to the actual effect."

Liu Chiping said.

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