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The Outsourcing Channel Structure Of Home Textile Industry Needs To Be Improved.
< p > < strong > product quality blacklist. < /strong > < /p >.
< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Guangzhou < /a > City Industrial and commercial bureau released the consumer tips on bedding products in circulation field in February this year. It monitored the quality of bedding products sold in the circulation field of Guangzhou in 2013, and loved the quality of bedding products and climbed the "black list". The unqualified items are mainly fiber content unqualified. < /p >
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201406/11/20140611092921_sj.JPG "/" < > > "
< p > fiber component content is the main quality index of product < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a >. The quality of textile raw materials is one of the important factors determining product value. Consumers often choose to purchase textile products according to the content of the prescribed fiber content. Marking or marking the fiber contents directly or indirectly will directly damage the legitimate rights and interests of consumers. < /p >
< p > prospectus shows that the company concentrates its resources on < a href= "//www.sjfzxm.com/news/index_c.asp" > brand < /a > construction and promotion, product design and R & D links, and production links are all commissioned by external processors. In the same industry, the enterprises such as Meng Jie home textile mainly use homemade production mode, the proportion of outsourcing processing is less than 30%, and the outsourcing processing part is only limited to some specific processes. From procurement to production, the quality control system is relatively complete. Compared with this, we prefer production outsourcing mode to product quality control capability. This time, we prefer the marketing project and information construction project of the fundraising project. The industry leader, fuanna's home textile, has spent nearly half of its investment projects in the company's production base construction projects. < /p >
< p > < strong > channel sales to be promoted < /strong > < /p >
< p > China's home textile industry has a low threshold, many home textile enterprises, and most enterprises are small in scale, uneven in product quality and limited in channel sales capabilities, resulting in a low level of duplication of construction phenomenon is more serious. There are also many problems in the channel structure. < /p >
< p > at present, most of the two or three tier cities in central and eastern China have a large number of shops, but in other regions, dot density and market radiation capability need to be improved. At present, many favorite selling networks are mainly franchised stores, direct outlets and network sales. In recent 3 years, the number of exclusive stores has increased by only 10. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > Company < /a > net profit in 2013 was 60 million 410 thousand yuan, down 25% compared with the same period last year. Labor costs, store rentals, R & D spending and other factors have eroded some of the benefits. More like sales terminals rely more on franchisees, the number of franchise stores in 2013 accounted for more than 85%, sales accounted for 55.18%. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Guangzhou < /a > City Industrial and commercial bureau released the consumer tips on bedding products in circulation field in February this year. It monitored the quality of bedding products sold in the circulation field of Guangzhou in 2013, and loved the quality of bedding products and climbed the "black list". The unqualified items are mainly fiber content unqualified. < /p >
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201406/11/20140611092921_sj.JPG "/" < > > "
< p > fiber component content is the main quality index of product < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a >. The quality of textile raw materials is one of the important factors determining product value. Consumers often choose to purchase textile products according to the content of the prescribed fiber content. Marking or marking the fiber contents directly or indirectly will directly damage the legitimate rights and interests of consumers. < /p >
< p > prospectus shows that the company concentrates its resources on < a href= "//www.sjfzxm.com/news/index_c.asp" > brand < /a > construction and promotion, product design and R & D links, and production links are all commissioned by external processors. In the same industry, the enterprises such as Meng Jie home textile mainly use homemade production mode, the proportion of outsourcing processing is less than 30%, and the outsourcing processing part is only limited to some specific processes. From procurement to production, the quality control system is relatively complete. Compared with this, we prefer production outsourcing mode to product quality control capability. This time, we prefer the marketing project and information construction project of the fundraising project. The industry leader, fuanna's home textile, has spent nearly half of its investment projects in the company's production base construction projects. < /p >
< p > < strong > channel sales to be promoted < /strong > < /p >
< p > China's home textile industry has a low threshold, many home textile enterprises, and most enterprises are small in scale, uneven in product quality and limited in channel sales capabilities, resulting in a low level of duplication of construction phenomenon is more serious. There are also many problems in the channel structure. < /p >
< p > at present, most of the two or three tier cities in central and eastern China have a large number of shops, but in other regions, dot density and market radiation capability need to be improved. At present, many favorite selling networks are mainly franchised stores, direct outlets and network sales. In recent 3 years, the number of exclusive stores has increased by only 10. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > Company < /a > net profit in 2013 was 60 million 410 thousand yuan, down 25% compared with the same period last year. Labor costs, store rentals, R & D spending and other factors have eroded some of the benefits. More like sales terminals rely more on franchisees, the number of franchise stores in 2013 accounted for more than 85%, sales accounted for 55.18%. < /p >
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