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Marketing, A Crazy Game.

2014/6/14 9:15:00 29

MarketingStrategyManagement Skills

< p > as a sales front-line salesperson, we have to deal with distributors, consumers, advertising media, terminal store managers and sales staff of competitors. At any time, we need to guess their inner secrets and needs, observe the market changes at any time, and promptly meet customers' complaints that are not satisfied with the products and services of our company.

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< p > as a marketing general, we should take a commanding role to overlook all kinds of actions of the industry and the market. Even with a slight change, we should always prepare various maneuverable strategies to deal with the possibility of market competition for competitors while making the strategic objectives of the system. At the same time, we will try our best to formulate some flexible and effective tactics to attack our competitors until we defeat them.

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The P Nobel level opponents may not necessarily be serious, because they tend to belittle those junior and junior opponents because they feel stimulated by their strong opponents, especially when they beat these strong opponents.

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< p > but if you encounter a relative weakness of the game or the IQ, the cooperation between the two will be a problem. Especially when one side makes a good mistake, the two will win to lose. The two sides will curse the export. Although no voice, just words, but the extent of their abuse is definitely more than verbal curse. But strangely, despite the abuse of each other, but in the process of playing cards, they are still in the natural match with each other, very few because of the other side's abuse and deliberately disorderly licensing phenomenon, because no one wants to lose.

It is very clear that the two sides of the quarrel are very clear. In any case, they do not want to lose. If the other side scolds me, they will not play cards, so if they are angry, they will be punished by the lower and the next enemy. They will also be punished by deducting points and reducing the winning rate. Therefore, sometimes such a strange phenomenon happens: two people are obviously attacking the enemy like their enemies, but they are still working together to fight the enemy. < /p >


< p > smart people can guess the cards of the enemy's hands according to some rules of their opponents, and even judge the eight cards according to the rules of computer program shuffling, and decide what I should advocate.

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< p > since it is a game, it will naturally be the rules of the game. One is the time of playing cards, the procedures will be controlled, too slow, the program will give you hard cards, and will punish you and punish you with a bad card, which makes you frustrated. < /p >


< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > rule < /a > is programmed, but wise men can still design their own code of friends with their friends in the rules, and use more precise strategies to defeat the enemy. So there is a code called "Ying card". Many opponents do not know why they lose their armor because they do not understand this code, and they lose so badly that they still do not know why they lost it. < /p >


< p > there is also a rule of disregard, even willing to sacrifice their scores and winning rate index to ensure that the home match winner, if once found himself to lose, simply forcibly withdraw from the game, not only to maintain the success rate of friends, but also deprived the enemy of the opportunity to fight for life, although very angry, but the insulted side will therefore abuse you, the inner depression can be imagined.

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< p > game, accompanied by people's emotions, they also spend too much time imperceptibly. Sometimes, people will stay up all night without feeling sleepy. The fun of it will only be felt by participating players.

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< p > in marketing, no matter you are a marketing man fighting in the market line or a regional manager and marketing director on the side of the town, everyone is facing their enemies and the comrades in the same trench who fight with each other. We are all surviving in a game of winning and losing.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > sales staff < /a > partners, sometimes your dealers, and sometimes your comrades in arms with the company, your enemy is the sales staff and distributors of the competitive brands, the purpose is to beat them, so that they can win in a certain point and even a certain area;


< p > command a href= "//www.sjfzxm.com/news/index_c.asp" > marketing director < /a >, facing the marketing leaders of similar products, how can I play cards? How will the competitors respond? How can he judge the strengths and weaknesses? At this time, your patron is your sales manager and marketing manager, and you need to integrate the whole war's ideas with them so as to defeat the opponent and get a high growth in sales volume.

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< p > this makes me suddenly realize that marketing is actually a battle that can not see blood, and it is also a crazy game. In such a challenging and stimulating industry, every salesperson in our company is caught up in a fever of marketing.

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<p>  经常有大学毕业生给我写信,让我指点一下他们个人的职业发展,我几乎不假思索地回答他们:投笔从戎——参加营销吧,只有营销才会让你感觉到,人生是多么的精彩和无奈!因为,无论从哪方面讲,营销确实是一种令人彻底疯狂的游戏,游戏中的每一个参赛者都必须具备足够的智慧以确保自己获胜的能力,同时也必须准备好输的心态,这种残酷到不是赢就是输的游戏,令我们营销人感受到了过分的刺激、紧张、兴奋、担忧、沮丧乃至愤怒的全过程体验,无论输与赢,你必须面对这样一种开始和结束,开始的胜利未必能胜到最后,最后的胜者也不能表示你的赢,是永远的安全的,说不定几天后,你就被另一匹黑马打下来……

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