Yaping Group Turns Stumbling Block Into Stepping Stone

In the autumn of 2008, the financial tsunami hit suddenly. Jiangsu Yaping group, with more than 4000 female workers and one of the main industries of textile export, encountered great development resistance like many export-oriented enterprises. However, Lu Yaping, chairman of Yaping group, said: "the more severe the challenge is, the more we should learn to find ideas in difficulties, find directions in the fog, find gaps in the dark, and find business opportunities in crisis, so as to turn the stumbling block of growth into a stepping stone for development." Sales revenue of Yaping group increased by 30% in 2008. It is a large-scale textile chain enterprise established in Jiangsu Province in 1995. The group develops more than 1000 new textile fabrics every year, with an annual sales volume of more than 98 million meters. The products are exported to 16 countries and regions such as the United States, France and Russia. in the third quarter of last year, affected by the international financial crisis and exchange rate, the export of Yaping group was seriously hindered. Lu Yaping immediately held a group meeting to adjust the business strategy of the enterprise to meet the challenges. "The group quickly transformed its subordinate export-oriented enterprises into market ordering enterprises and foreign trade production-oriented enterprises into processing enterprises for domestic and foreign sales." Lu Yaping said, "by changing the operation and management methods of these subordinate export-oriented enterprises, we have minimized the operational risks in the overseas market." At the same time, Yaping group further increased the development of new and high-quality textile fabrics, and stabilized the export of textiles. With the central government making major adjustments to macroeconomic policies, Lu Yaping is keenly aware that new development opportunities have come. "The intensive introduction of economic revitalization policies not only shows the strong determination of the party and government to maintain stable and rapid economic development, but also brings real business opportunities." Lu Yaping analysis that, "the next step, social consumption will be strong start, business only a step ahead, in order to grasp the opportunity." Lu Yaping resolutely decided to give up the profit space in the peak sales season of 2008 and raise more than 80 million funds to demolish the original Haimen Yaping cloth shopping mall and build a new Haimen Yaping international shopping mall. The business area of Haimen Yaping international shopping mall will increase from 3000 square meters to 10000 square meters. After the opening of the shopping mall, thousands of jobs will be added 。 in recent months, the aggravation of industrial difficulties has led to the shutdown and closure of some textile and home textile enterprises. A batch of returned female workers have returned to Nantong. Yaping group has strengthened the development of new products and brand construction of domestic home textile products, strengthened and expanded the home textile industry and absorbed the employment of returned women workers. Yaping group gives full play to the group's supporting advantages in fabric development, product production, retail and wholesale, uses its own raw materials to develop and innovate new home textile environmental protection products, and does a good job in pattern, style and environmental protection. After market research, Lu Yaping found that the traditional quilt had to use a quilt cover, which was inconvenient to disassemble and affected the overall use effect. She designed a new style of "semi loose cover quilt" by herself, which perfectly combined the quilt and quilt cover, and paid more attention to harmony and coordination from the aspects of fabric, texture and pattern. The unique, practical, environmental protection, convenient "half loop quilt" new product, once launched, has become the "hot goods" in short supply. The increase in sales of home textile products attracted hundreds of returning women workers and technical elites to Yaping home textile for re employment. Editor in charge: Wang Xiaonan