Juicy Couture Promotes Global Expansion And Accelerates Expansion In Greater China And Southeast Asia

< p > following the launching of the Juicy Couture North American development strategy a few days ago, in October 2013, it spent $195 million to acquire Authentic Couture Group LLC, an American brand management company with Juicy Couture intellectual property rights, and then explained the global expansion plan of Juicy Couture. < /p >
The new global expansion plan after P Juicy Couture will start from the Greater China region and Southeast Asia, and is responsible for ImagineX Group junse group, Hongkong brand agency distributor. In 2007, ImagineX Group group became the distributor of Juicy & amp; Inc., which is still the predecessor of Fifth & Pacific Companies Inc. (now Kate Spade & Co.). According to the latest long-term cooperation agreement signed with Group, the company will speed up its business in mainland China, Hongkong, Macao, Malaysia, Thailand, Malaysia and Thailand. At present, Juicy Couture has 85 stores in the above areas. Zheng Weixiong, executive director of ImagineX Group Junsi group, told WWD that the new footwear launched by Juicy Couture and the underwear and girls series that will soon expand to the international market have great potential in the Asian market. < /p >
< p > Authentic Brands Group LLC expects to reach agreement on the Juicy Couture distribution business in other markets and the original partner of the brand in the next few weeks. These partners include Majid Al Futtaim Group in the Middle East, Russia's Futtaim, Philippines's "Group", South Korea's "Turkey" and "South Korea". Juicy Couture's European distribution rights have been sold to the Greek Jewelry Group Folli Follie Group. In addition, Juicy Couture also intends to enter five new national markets, and now Authentic Brands Group LLC is negotiating with potential partners. < /p >
As for the North American market, the Juicy Couture after the upgrading of retail concept will start landing in the US and Canada cities such as New York, Losangeles and Vancouver in 2015, replacing more than 100 specialized shops opened by Fifth Pacific Companies Inc., the former parent company. < /p >
< p > Authentic Brands Group LLC chose Steven Madden Ltd. as a partner of Juicy Couture development footwear product last month. Other agents of the brand include Elizabeth Arden Inc. Elizabeth Aden (perfume), Movado Group Inc., watch, Safilo Group SpA, jafono, Coutour (technology accessories), Swimwear (swimsuit), as well as the brand name (clothing) from Li Feng and the upcoming listing. < /p >
< p > Authentic Brands Group LLC will expand not only the Juicy Couture high-end product line Juicy Couture Black Label Black black label series to underwear, children's wear and footwear field, but also will launch a low positioned powder standard series in the mid market department store of the US market by the end of this year. Next year, the series may expand to Canada and a number of international markets. At present, the distribution business of Juicy Couture Black Label Collection black label series has entered 58 countries and regions in the world. < /p >