Men Are Becoming More And More Aware Of Fashion And Luxury Goods.

< p > long a href= "http://sjfzxm.com/news/index_s.asp" > time < /a >, in the field of luxury, it seems that only watches are truly representative of men, and the rest are women's world.

But now this industry is slowly changing to please women as a standard. Men begin to take the lead in the luxury industry and gradually climb to the top of Pyramid.

At present, the four fashion week of the world still has New York fashion week and no men's wear has been released yet. But the latest news is that New York men's wear week will become a reality. This is precisely because the men's wear industry is developing vigorously.

In addition, many luxury brands have gradually opened up specialized men's wear shops or increased private tailored services for men's wear.

Men are paying more and more attention to fashion and fashion.

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Steven Kolb, chief executive of the American Fashion Designers Association, recently admitted that they had great interest in creating a men's week like London, Milan and Paris.

That is to say, designer long and independent New York men's wear week may soon become a reality.

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< p > the United States does not lack mature designers and cutting-edge designers, nor does it lack the fashion or luxury brands that attract attention. They all represent well the "a href=" http://sjfzxm.com/news/index_s.asp "American" /a "fashion standard nowadays.

In other words, the United States also has strong strength for fashion.

In addition, Steven Kolb shows that the mayor of New York and the New York Municipal Economic Development Council also strongly support the work of the American Fashion Designers Association. New York will provide enough venues and locations for various fashion shows.

But the reality is that there is a lot of money for men's clothing week.

The American fashion designers association needs more capital to lease venues, entrust international editorial travel, and need a lot of marketing activities.

At the same time, media partners are indispensable to men's clothing week, and need to form a relationship similar to the British GQ magazine and London men's wear series.

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< p > no matter what time New York men's wear week can be realized, there is no denying the fact that the rise of men's clothing week is due to the vigorous development of men's clothing industry.

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The former era of P luxury goods may still be exclusive to women. Now a large number of elite men are entering the luxury age.

Many luxury brands such as Gucci, Louis Vuitton and even Hermes began to pay more attention and devotion to men, expand men's product lines, and even set up men's product stores.

Men's luxury consumption is catalyzing the growth of the whole market.

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< p > unlike women's consumption, which depends on perceptual consumption habits and economic crisis, more people believe that male market consumption is more rational and stable, and male consumption stems from the accumulation of their social wealth.

According to the comprehensive research report on high-end male lifestyle and needs, men account for about 7 of the high-end consumer groups in China. Most of them were born in 60s and 70s twentieth Century, who are in high positions, with an average annual salary of 510 thousand yuan and an average family income of more than 760 thousand yuan per year.

Another feature of China is different from other countries. Gift giving is also a major reason for the consumption of men's luxury goods.

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< p > although it is still important for male consumers to show their identity and wealth, it is undeniable that it is precisely because men are paying more attention to fashion that fashion will bring fundamental changes to the luxury market.

They pay attention to their dress, pay attention to their clothing collocation, it is these details that will allow the luxury market to enter the era of male consumption.

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< p > more and more men will go into luxury consumption to improve their taste. Then a suit of tailored suits will be essential.

This has nothing to do with the price of clothing that is much higher than that of garments, but rather to experience a truly niche service.

Nowadays, brand menswear can be seen as the potential of the market, and the flourishing situation seems to be getting closer and closer.

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< p > Gucci has always been very clear about the trend of the market.

At the end of May this year, Gucci opened the flagship store in Shanghai's IAPM mall, which also brought unprecedented "Lapo s Wardrobe" to Chinese men.

Although this series has only been on display for a few days in Shanghai, it has withdrawn from shops. But this is undoubtedly a high-ranking private custom whirlwind among young men, full of Apennines and enthusiastic custom series, showing the unruly and unruly of contemporary noble sons.

This style caters to the trend that Chinese male consumers are getting younger and younger nowadays.

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< p > nowadays, more and more brands have moved the layout to the battlefield full of male hormones, and brands will not pass such a good publicity opportunity to make money.

We will wait and see how the luxury consumption of men will go on in this battlefield without smoke.

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