Shoes Of Prey In Australia: Let Customers Design Shoes Online, And Another 5 Million Dollars Will Be Raised

Shoes of Prey Sydney The company provides customized shoes for online shoppers. Customers can choose the type, size, color, fabric and accessories of shoes on their website, design and match them at will, and finally place an order to buy them. The business model of Shoes of Prey is very popular with customers. Previously, it obtained 4.5 million dollars of financing. Now, in order to expand its business scale, it wants to raise another 5 million dollars from investors in Australia and the United States.

According to the recent report of Business Review Weekly in Australia, Shoes of Prey is a very creative company. At the beginning, all businesses of Shoes of Prey were carried out on the network. The beauty of it is that customers can choose online, design and finally customize own Shoes needed.

On Shoes of Prey, you can choose various types, including sandals, single shoes and boots, and then the real customization process will begin. At this time, you need to consider some details. Is it open toe? Or are they barefoot? Then select the height and type of the heel? Wedge? Flat bottom, etc? Then determine whether the decorations on the vamp are with bows? With shoelaces? Or do they have shoe loops? Finally, determine the fabric, patent leather, soft leather, cotton blend, fur materials, etc.

In addition to the options listed above, customers can also have many choices, so that a thousand people can customize a thousand different shoes, reaching a thousand people and a thousand faces effect No matter how complicated your design is, Shoes of Prey will also produce shoes that meet your personalized needs.

After the customer completes the customization process and submits the order, he or she will receive a notice that the shoes will be delivered on a certain date in a certain month. Sometimes, if the production is smooth, the shoes will be delivered to customers in advance.

Shoes on Shoes of Prey are between 180 and 300 dollars. The day before the official delivery, Shoes of Prey often sends a notice to the customer in advance, informing him that the shoes will be delivered in one or two days.

Shoes of Prey has previously received $4.5 million in financing from investors. Now it will start a new round of financing, and is expected to raise $5 million from US and Australian investors.

Jodie Fox, one of the co founders, said: "The current investors have given us great confidence, which is a good omen. We will attract some talents who are familiar with the retail field to the board of directors, and are likely to find these people in the United States."

Shoes of Prey previously specialized in online retail business, but launched the physical store business in early 2013, opening a concept store in David Jones' flagship store in Sydney. This concept store beat Carl Lagerfeld's Paris concept store and Puma's Osaka concept store, and finally won the "2013 World Retail Award".

Shoes of Prey's concept store in David Jones' flagship store in Sydney has a good performance, and its sales are expected to double.