Smart Shoes That Can Lead The Way: Become The Scenery In The Public Eye.

stay fairy tale In the wizard of Oz, Dorothy Gale only needs to touch each other with two little red shoes, so that he can return to Kansas's home under the guidance of his shoes.

Now, a high-tech startup in India is expected to move fairy tales into reality. The company has developed a new type of intelligent sports shoes with global positioning system (GPS) function, which can guide the wearers through vibration.

The appearance of this kind of intelligent shoes is the fire red sneakers with the number of calories, distance and calories consumed. This shoe will be named "LeChal" (North Indian meaning: take me) and will be launched in September this year.

The shoe comes with a detachable Bluetooth spanceiver, which can be connected to smartphone applications through Bluetooth. The device can guide the wearers by using Google maps, while firing vibration signals to guide the wearers to turn left or right.

This type shoes The developer is Crispin Lawrence, 30 years old, and 28 year old Anirud Sharma Anirudh Sharma, both of whom are engineering majors and founded the high-tech start-up company called Ducere in 2011. Krispian, Lawrence Originally a small office funded by angel investors, the company has now begun to take shape and has 50 employees.

"The idea that we first developed this product is to help people with visual impairments because they are not disturbed by sound or other substances," Laurence said.

"However, after our own experience, we suddenly felt a sense of" wait, we also need these shoes, "because this way we can emancipate ourselves and stop looking at mobile phones or using other tools to guide us.

"Wear these shoes, people rely on instinct to determine the direction. Imagine that if someone pats your right shoulder, your body will naturally turn right. This is the working principle of LeChal smart shoes.

The target market for smart shoes is targeted at special populations, such as dementia patients or children, because their parents must monitor their whereabouts. such First, the commercial value of smart shoes is considerable.

However, Laurence and Sharma believe that these shoes should first be targeted at the mass consumers, and they will focus on the fashion design of shoes, not just the manufacture of single functional footwear.

In addition to this red sneaker, Laurence and Sharma will also sell this special function insole so that users can wear their shoes and experience new technologies.

"Earlier, those wearable technology products always looked very mechanical, such as bookworm glasses and watches, but now such technology products are changing." Laurence said.

They also say that the price of this pair of shoes is between 100 and 150 dollars per pair, and 25000 orders for this shoe have been received. Because of word of mouth and website publicity (lechal.com), the demand for this kind of shoes is very large. But Ducere is negotiating with retailers in hopes of hoarding these shoes in India and the United States before the holiday season.

The company expects that the shoe processed by China will sell more than one hundred thousand pairs in April 2015.

Wearable technology is a new industry in the global development. Market tracking data Leader International Data Corporation (IDC) expects sales of shoes in April 2015 to reach three times that of 2014, and global sales will reach 1 million 900 thousand, and it is expected to grow to 111 million 900 thousand in 2018.