Jasonwood, CABBEEN And Other Garment Enterprises Frequent New Concept Stores

In recent years, garment enterprises are facing pformation, starting from the O2O store in the United States and starting with "one city, one culture, one shop, one story".

The road to change is more and more diverse.

A new type of shop, the new concept store, is now emerging. In addition to clothes, the new concept store has also opened up a place of leisure, which can be used for coffee and food in a clothing store. This can be said to be a place of leisure and a restaurant, and clothes can be bought and dressed while enjoying leisure time in the clothing store.

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This new type of store is becoming more and more popular. Domestic clothing brands such as Jasonwood and CABBEEN recently opened this new concept store. The CONVERSE brand opened its first new concept store in Beijing in 2012.

It is understood that some luxury brands, fast fashion in the shop opened up coffee, bookstores, hairdressers, restaurants and other areas.

In April this year, UNIQLO even married Starbucks, leaving an area for Starbucks in its flagship store in New York.

In order to make the shopping environment more casual and relaxed, UNIQLO also provided couches, tables and chairs and iPad for consumers.

Jasonwood

Hong Zilin said that everything in Jasonwood's "cowboy kitchen" concept store is a life service related to cowboys and life attitudes.

"Cowboy kitchen" emphasizes interactive experience, the overall mode is "customized experience + lifestyle".

Speaking of the original intention of opening a new store, Hong Zilin said that under the impact of the Internet, consumers began to shift their concerns about clothes. Traditional terminal stores could no longer meet the individual needs of consumers. This is also the main reason for more and more garment enterprises to accelerate their change.

In the view of an insider, the multi - Format conceptual store is more likely to show the style and characteristics of the brand, and the sense of experience will be better.

However, in the wave of change in clothing enterprises, only follow suit and increase experience service, without the system operation mechanism, in order to create the selling point and attraction, the concept store will not last long.

Therefore, after the new sales mode is launched, we should consider various aspects, such as how to develop the new concept stores, how to train the salesmen on both sides. After all, the service providers in the experience area such as clothing sales, catering, coffee and so on are different. It is still difficult to take both sides into consideration, and the requirements of the experience area will be higher, and personnel training will be more difficult.