Let Consumption Smarter "Wechat Wi-Fi" Enter Department Store Industry

The newly opened Shijiazhuang Dongsheng square in Hebei pioneered the "WeChat Wi-Fi" business. Dongsheng Plaza also created a one-stop, full format and integrated shopping mall.

With the official appearance of "WeChat Wi-Fi", users' "never break the net" mobile life dream is coming into reality.

Free Wi-Fi will be standard to make smart life "never break network".

Unlike convenience store's "fast forward and quick out" sales mode, department stores such as Dongsheng Plaza hope to maximize customer retention time and bring more potential consumer opportunities.

Considering the popularity and dependence of free Wi-Fi nowadays, providing free Wi-Fi has become an important way for many department stores to improve their shopping experience and retain customers.

Mr. Li, who lives in Shijiazhuang, Hebei, participated in the opening of Dongsheng square. She was surprised to find that in the shopping mall and WeChat sweep the two-dimensional code on the display window, she could connect to Wi-Fi for free.

After successful connection, Mr. Li found that there was a "connection Wi-Fi" status prompt on the top of WeChat's main interface.

Click on the prompts, that is, enter the Dongsheng Plaza homepage, the page has public attention, business activities information and so on.

It is understood that at present, there are three forms of free Wi-Fi provided by businesses: one is the salesperson who provides Wi-Fi passwords for customers who consume in our shop for customers to connect to each other. This is the most widely used method at present, but customers often need to ask questions before entering the passwords manually, and the experience is not very good.

The second is the most simple and completely open type. As long as customers enter the Wi-Fi coverage area, they can connect automatically. Although this method is convenient for customers, businesses can not get profits and may be difficult to sustain, so there are not many businesses supporting this way at present.

The third is to help customers complete the process of entering the cipher. After automatically authenticating the Internet, customers only need to initiate the action of connecting Wi-Fi. In this way, the customers are the most important and the merchants have practical gains. WeChat Wi-Fi adopts this pattern.

Earlier, Emart, a shop in Seoul, South Korea, tried to use a hot air balloon to make a "flying shop" with Wi-Fi. People can browse the Internet freely, or use it to view discount information and purchase online.

This "flying shop" took 157% days to increase sales for businesses.

The charm of free Wi-Fi is evident.

When department stores meet WeChat efficiently connect 1+1>2

At present, the impact of e-commerce on physical department stores is an indisputable fact. The use of Wi-Fi for marketing is to solve consumers' "stay away from shops".

It is also an effective way to pform traditional shopping malls to e-commerce integrated shopping centers.

It is an important help to narrow the consumer and improve the purchase rate.

And if free Wi-Fi is the first step to attract customers, the more important next step is how to get these customers to settle down.

At this time, compared with the traditional App, the WeChat public number, which is more lightweight and connected more efficiently, has become the first choice for many department stores.

For example, in the WeChat public account of Tianhong shopping center, which was the first to access WeChat and WeChat, customers can conveniently query information about discount activities, discount quantity and price range of major brands.

Customers do not need to go to the store to be able to know the discount activities, save them one by one, save energy and save time, and even buy online products directly.

At present, WeChat has sold thousands of goods in WeChat, and its WeChat public account has about 400000 fans, who receive 8000 customers every day on WeChat.

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Even after "Wi-Fi" is launched, customers can scan WeChat's public number even when they scan Wi-Fi, and enjoy more in-depth customer service, such as self-help inquiry, membership card processing, map guide, online shopping and so on. Even when they are far away from shopping malls, they still realize buying behavior, which greatly reduces the marketing and marketing costs of merchants.

In addition, the era of big data has arrived. User preferences and consumption trajectories, which are precipitated and analyzed through WeChat public data, will help department stores create new business models and win more competition in fierce competition.