Nanjing Physical Department Store O2O Landing From Cloud

Online shopping is one of the main channels of consumption nowadays, and price has become the primary factor for consumers to value.

However, the cooperation between traditional department stores and the Internet platform is common, and consumers enjoy a new shopping experience. The price advantage of commodities is also highlighted. The price drive of traditional department stores and e-commerce online shopping platforms is shrinking.

From last year's game between the electricity supplier and the entity store "double eleven" war, it is easy to see that the gap between the two sides has narrowed down, and the physical stores have the advantage of experience.

At present, prices are more concerned in the process of expanding O2O in physical stores.

Take the cooperation between the new 100 and Alipay as an example, consumers will get 88 yuan electronic tickets automatically into the electronic membership card after receiving the "new treasure electronic membership card" on Taobao mobile phone. Of them, 30 yuan is the general ticket, and 58 yuan is the coupon for women's shoes. All of them can enjoy the privilege of the new hundred members.

New hundred relevant responsible person told reporters that the purchase of seasonal brand women's shoes, for example, the general price of about 800 yuan, the general participation in shopping activities will generally have a 50 percent off discount, about 400 yuan after the discount, if the use of new treasure electronic membership card will be used for 58 yuan, and then choose to use Alipay payment amount, consumption of 300 yuan will have the lowest 50 yuan of return, so that the price of a pair of shoes is about 300 yuan.

In this process, consumers not only buy good quality, inexpensive, high quality products, but also avoid the cumbersome procedures of paying for change and credit cards on line.

According to the insiders, the price gap between online shopping and physical department stores is getting smaller and smaller in the process of expanding O2O.

However, physical stores have more experience advantages.

In addition, the reporter learned from the new hundred that the mall had done a full 500 yuan reduction of 250 yuan activity with Adidas, 50 percent off of the discount and new product participation, so that even if online shopping is rare, the key is quality clearance.

The entity department store industry is landing O2O, and the offline experience is not what the electricity supplier platform has.

In recent years, single department stores have made great efforts in shopping centers, trying to further improve their shopping experience.

Many shopping malls have also completed the adjustment of brand and format before the "eleven" long holiday, optimizing the layout of brands and formats, and improving the catering ratio.

As the industry has said, clothes can be bought online and can not be eaten online.

For this new hundred high starting point, high specification.

In practice, Wu Xiaomei, vice president of Nanjing new hundred group and general manager of the new hundred Center store, seems to be using "practice."

On the contrary, the eight word interpretation is appropriate.

"Follow the rules of the market and grasp the pulse of consumption. We will integrate the core concept of customer first, commodity oriented and experience first" with the Internet thinking and O2O mode. We should focus on innovation and resource integration while focusing on internal efforts, and overtake in the adjustment period of the industry.

according to

Data show that during the 7 day long holiday, Haagen Dazs, Starbucks, grandma's home and typhoon shelter grew by nearly 20% year-on-year, giving full play to the potential of catering industry's special passenger flow engine and service matching.

Seize the key point of household consumption 80% determined by women, new hundred around the "she economy" in the category optimization force, at present, the two floor elegant elegance Pavilion light dress women and less ladies dress, high-quality mature women's clothing to form complementary differences, clothing category female commodity consumption accounted for more than 2/3.

In addition, L'OCCITANE, Laneige, Yue poetry and other popular beauty cosmetics brand sales ranked the top five in cosmetic brand performance, becoming the most dazzling category in the whole museum.