Japanese Clothing Entered The Market Opening Stage By Japanese Drama.

Not long ago, a Japanese opera "day Yan" triggered a small and fresh clothing hot sales, belonging to the largest clothing company in Asia CROSS COMPANY under the E hyphen, and the Japanese sports brand ghost tomb tiger into Archaean.

However, the industry believes that although the implantation of film and television plays a more successful operation foundation for brand development, the introduction of foreign brands still faces greater risks.

E hyphen is located in Taigu, Sanlitun. Although its sister brand earthmusic has explored the way, E hypen's reputation in Beijing market is still not high.

As one of the representative brands of Sen clothing, E hyphen was once considered to be a Japanese fashion buyer, but unlike Japanese and European costumes, it is difficult to be accepted by popular consumers.

In the same way as the red man in micro-blog, the CROSS team in China has a group of "post-80s" girls who love fashion and shopping. After a brainstorming, E hyphen has been allocated 42 gold coins to China.

People who care about micro-blog and E hyphen are not hard to find. Before the opening of E hyphen, micro-blog pictures of micro-blog people, models, actors and so on almost occupied the entire micro-blog page.

The addition of famous Internet red chestnuts choked chili peppers has created momentum for its brand in micro-blog.

In addition, an unexpected joy of "buying on behalf of a red man" is "exploding money".

The advantage of exploding money is that the amount of money is good and the benefits are good for brand promotion.

In the clothing selected by E hyphen for choke choir, sales of only one single color in each store within two weeks alone amounted to over 100 pieces, and the profits it brought exceeded the cooperation cost of choking pepper.

According to an industry insider close to the clothing industry, the turnover of a new brand on the day of opening is a very important indicator, which can verify the marketing results of the plan.

Last April, E hyphen opened its first store in Shanghai, Xintiandi, with sales exceeding 200 thousand yuan on that day.

According to one

E hyphen personage introduces, "E hyphen unit price is not high, even if each person consums 1000 yuan, 200 thousand yuan is checkout 200 times.

Among them, the average purchase price per customer reached four thousand or five thousand yuan, and completed the sales 1/4 of that day.

The purchasing activity is active, and even directly led to the sales of brands in Japan and Hongkong, China.

However, although Sen clothing has been performing well in China in recent years, some people remain conservative.

According to Wang Yandan, general manager of Beijing APM leasing assistant, shopping centers are very willing to implant new elements in shopping malls and learn successful experiences abroad.

However, most shopping centers are cautious about the introduction of British brands and even foreign brands.

In fact, despite the fact that Japanese clothing prices are more common, there are few Japanese brands with high popularity in the domestic market. On the contrary, the European and American clothing which was once considered unsuitable for Chinese people has been continuously successful.

According to Wang Yandan, Beijing APM merchants will choose Asia, Japan, Korea and Singapore.

A brand with successful operation experience, however, it still takes a longer time to promote and cultivate consumers after entering the country.