Nankai, The Top Four Students, Made Their Own Fashion Tide Cards.

A few days ago, Wang Yu, a 2011 - year-old undergraduate from the school of economics of Nankai University, saw the OMC clothing brand created six months ago by an angel investor. He made a 3 million yuan valuation, so that the boy who had just got on the senior year became a "CEO" of the 3 million yuan brand.

Optimistic about campus "

In 2011, I just entered Nankai University.

There was the idea of starting a business. "When I was sophomore, I joined the Tsinghua University team to do" social networking ". After that, I participated in the challenge cup Chinese undergraduate business plan competition. I won the Tianjin gold prize through the Internet to promote the free hand washing liquid project, but it only stayed in the planning and theoretical level, but failed.

The two failure of entrepreneurship made Wang Yu aware of the need to change the entry point.

"I am a student, and my classmates are at school. They are my best resources."

Wang Yu said that the appearance of some "Nankai element" clothing gave him inspiration. "College students have complex of alma mater, so we combine the unique figures, symbols and elements of life with clothing to make a personalized" tidal clothing ", which is not only a dress, but also a symbol of students' endorsement for this school.

Wang Yu made a hit with two classmates and fellow townsman of Nankai University. After that, he invited 1 students from Shanghai Univer to join, four people together, and took out 10 thousand yuan to form a OMC team, and decided to make young clothes.

Using network

Opening the national market

"Designing, making contact with manufacturers is not a problem, the question is how to do marketing."

Wang Yu said: "we have chosen the most modern and fastest Internet to realize the business mode of" O2O "(online and offline).

First, attract students' attention through the Internet, then make clothing reservation.

The number of students ordered, the factory will produce much. "

Wang Yu said that between May and June this year, they sold over 1300 pieces of "tidal clothing" at the two schools of Nankai University and Shanghai Univer, with sales volume of more than 10 yuan and earning the first pot of gold.

With the "rolling up capital flow" and the "friends circle" formed by the mutual introduction of classmates and friends, the OMC team has set up a sub team in nearly 40 universities nationwide, including Tsinghua University, Peking University, Fudan University, Nankai University, Wuhan University and Sichuan University.

The total number of bookings has reached more than 4000, with a total sales volume of more than 80 yuan.

Establishment of a company

Become the 22 year old "CEO"

This is too laggy. In July this year, the OMC team registered the "Tai card Mdt InfoTech Ltd" in Shanghai with a registered capital of 10 thousand yuan, and 22 year old Wang Yucheng was the CEO of the company.

"At present, the company has 10 financial and design personnel, 4 of whom are design majors and pay salaries according to their performance."

Wang Yu said: "the 4 entrepreneurs did not get a monthly salary of more than two thousand yuan per month until October.

In contrast, OMC's sub teams from universities are paying dividends from their turnover.

For every 100 tidal clothing sold, there are thousands of dollars in net income.

This has also been the concern of investors.

In October of this year, Wang Yu met with 1994 grade Nankai alumni and angel investor tengjian.

Teng Jian decided to invest in OMC and gave a valuation of 3 million yuan.

"It is the consensus of the industry not to give venture entrepreneurship to students, because the team of college students is unstable and insufficient in execution."

Teng Jian said, "but after 90 years of OMC group, Internet thinking has been used to subvert the traditional campus clothing industry. This is a good starting point for college students to start a business."

Now the OMC team has been stationed in the national science and technology business incubator, Tianjin Heping science and technology finance building, and has enjoyed 50 square meters of free office space.

Wang Yu said that the team is now "acting in accordance with the company's behavior and will start paying taxes next month".