What You Think Is Not Necessarily True About Online Shopping.

In the name of "double eleven" online shopping Carnival has entered the countdown stage, unwittingly, online shopping has become our usual way of shopping.

However, with the popularity of online shopping, some of the inherent online shopping ideas are beginning to bind us, affecting our shopping behavior.

To this end, the reporter selected a number of more common online shopping fixed thinking to verify.

Actually, the price of online shopping is not necessarily cheaper.

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Verification mode

Comparative price

"In fact, many things in the supermarket feel quite worthwhile, but they always want to browse around the Internet, and they should be able to find cheaper ones."

Ms. Zhang lingered for a long time in front of the shelves, and finally dropped the newly selected thermos cup.

When choosing goods, many people have created the illusion that online prices are cheaper than physical supermarkets.

Low price has always been regarded as a must kill skill for online shopping.

But the Internet price is really everywhere, generally lower than the physical store. Recently, Jinling Evening News reporter conducted a simple price comparison.

The reporter randomly selected 9 popular products, including milk, potato chips, cooking oil, washing powder and paper drawing, which covered food and drink. Compared with the brand and the same specifications, the prices of a large supermarket in Ruijin road and a popular e-commerce platform were compared.

As a result, there are only 3 items on the electronic business platform, which are cheaper than supermarkets, and 5 goods in supermarkets are lower than those in the electronic business platform.

Of course, we should point out that two of the 5 cheaper commodities in supermarkets are special goods.

Take a brand of milk for example, the price of the supermarket is 7.4 yuan lower, and the promotion of a bowl of chocolate in a supermarket is 10 yuan cheaper.

Although there are many defects such as the small sample size and the less commodity design category, it is not difficult to get the conclusion that the price of online shopping is not necessarily cheaper than that of our fixed thinking.

Marketing experts analysis, in order to attract customers and increase traffic, e-commerce providers often launch "low price explosion" more frequently.

In addition, the "goods ratio three" becomes more convenient on the Internet, and also allows low price goods to appear in front of customers and create the illusion of "universally cheap".

You may think that most of the products that support the inspection are not fake.

In fact, "supporting the inspection of counters" is a false proposition.

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Personally test

When shopping for some well-known brand products, especially when purchasing overseas brands, consumers will instinctively doubt the authenticity of the products. At this time, a seller's support for "special inspection" can often make many people feel at ease.

"Sellers can not only provide documents, photographs and other credentials, but also promise to support the counter inspection, fake goods back, I feel quite reliable."

During the interview, many consumers said that the inspection of counters was an important index for them to choose brand merchandise.

But what is the feasibility of the so-called "special inspection"? Recently, Jinling Evening News reporter personally tested several brands of counters in several shopping malls in Xinjiekou as consumers. The inspection requirements were all politely refused by the salesperson.

In a well-known international luggage brand counter, once a reporter's inspection requirements were asked, a shopping guide lady said politely, "I'm sorry, we can't inspect the goods."

Under the reporter's questioning, the guide said that the "inspection request" was virtually impossible to operate.

"We do not have the means to inspect the goods. If we buy them in our special offices, there will be shopping records. This is the only way to check whether the goods are right now. It's hard to judge the naked eye."

Jewelry and watches are also frequent customers who require inspection. "Consumers often hold watches to ask us to verify authenticity. We have no obligation to inspect goods, nor do we have the right to inspect products."

In a special counter in Xinjiekou, sales staff can answer questions about whether reporters can check the goods.

You may think that there is no difference between the purchase of genuine products on the Internet and the physical stores.

In fact, many manufacturers produce extra special products on the Internet.

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Interview industry

"Even if the thing on the Internet is true, many of them are inferior to the quality sold in the physical store. Many online products are specially supplied by the manufacturers!" there has been such a claim about online shopping.

Is this argument reliable? The reporter has verified the relevant personages.

"In fact, many manufacturers are now opening the Internet for special products.

Price is low, quality or net weight will also be reduced, such as towels and other textile products, the number of knitted fabrics may be lower.

A retail industry insider said such a statement does exist, but it is not universally popular.

"Because can't 'see is real', the quality problem of some products on the net is easily ignored by the net friend."

In addition, a salesperson of a brand shoe factory known by the press said that the products of the factory are different from those in the counter, but the quality is not very different.

"Factory goods also have the original list, inventory and final order. The final product is the manufacturer's re production of the excess fabric under production, the fabric is the same as the genuine product, but it is sure that there is no genuine product because of the supervision of the entrusted brand."