Four Stages Of Brand Clothing Store Opening

1, open the clothing store to pick the place: determine the crowd and traffic.

First of all, you must know where people are going, not just there, like the breakfast shop where the office workers will walk, and the video rental shop will be on the way home.

You can spend some time calculating the number of people in the morning, afternoon and evening in the area of interest, and statistics the number of people entering the shops nearby to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.

With a pre selected pocket location, the second step is to inspect the surrounding environment first, and then observe it in two ways. First, the businessman's point of view: what signs indicate that the site can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circle.

In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead.

A good storefront is like a live advertisement, not only for people to find you easily, but also for showing potential customers to the road.

In addition, the clothing franchisee's architectural design is also a key point. Is this location suitable for retail business? Is it attractive? Even in the similar shopping streets, the quality may be quite different.

Is the quality of the building as good as yours? Remember, think about buildings from the perspective of brand building.

Customers in clothing stores think that the quality of their adjacent shops is quite similar, so it is very important to have similar brands in the same place, because some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better, because these stores have the opportunity of "two visits". People will send clothes to wash, and they will come back again every few days. Post offices and supermarkets are also easy to use.