Uncover Tmall'S New Model Of Overseas Shopping On The Double 11, Optimize Logistics And Receive Goods Faster

This year's Double 11, Tmall Vigorously develop global business. Through Tmall Global, domestic consumers can directly "overseas shopping" international first-line brands, and enjoy discounts during the National Day holiday.

As of November 4, Tmall Global had ordered 29 single blockbusters with a transaction volume of more than one million. It is understood that Kirkland nuts, the health brand with the largest sales volume in the United States, sold 80000 barrels of nuts on Tmall Global, totaling 90 tons, becoming the first single product sold more than 10 million tons - 18cm nuts per barrel, and 80000 barrels stacked up equal to the height of 32 Empire State Buildings.

Overseas "top goods" have been warehoused

Among the most popular "explosive products" of Tmall Global, the most unexpected ones were Japanese Reveur silicon free shampoo, Korean popping facial cleanser and Japanese Kao steam eye mask, which sold more than 34000 barrels, 27000 pieces and 16000 pieces respectively. In addition, the iRobot floor wiping robots, whose sales in North America have soared in the past two years, are now gradually accepted by the majority of Chinese consumers, and thousands of them have been sold in the pre sale of the Double 11.

Of course, the products with the highest sales volume in history are still the most popular among consumers. For example, the sales of British and American health foods such as fish oil and VC capsules for middle-aged and elderly people have not decreased. Imported milk powder is also an essential part of young mothers' purchase orders. Brands from Germany, the Netherlands, Australia and New Zealand are the most popular. Japanese sanitary napkins and diapers are also popular among certain people. According to the data of Tmall Global, more than 15000 bags of Japanese Kao diapers were sold in a few days. In addition, influenced by idol dramas and the "invasion" of Korean Wave, girls are more inclined to South Korea in the choice of overseas direct purchase of cosmetics.

Different from Tmall Global's comprehensive platform, Tmall Global is a professional overseas shopping platform, which purchases overseas brand services for Chinese consumers and introduces the most popular imported products from around the world.

Although there are various platforms in China to sell and purchase overseas goods, there are problems such as limited types of goods and incomplete information. Tmall Global is trying to change this situation by gathering the best goods in the world, expanding categories and bringing more choices to consumers.

The reporter visited the bonded warehouse in Xiasha, Hangzhou, and found that boxes of famous imported milk powder from Germany, Britain and the Netherlands had been stacked neatly in the warehouse, and there were also boxes of milk powder from Japan and South Korea on both sides Cosmetics , diapers, sanitary napkins, and various seasonings from Southeast Asia. Hangzhou Customs revealed that during the Double 11 Festival, it is expected that nearly 700000 cross-border goods will be sent from here to consumers all over the country.

Hangzhou Xiasha Bonded Warehouse covers an area of about 13000 square meters. The reporter saw at the scene that the goods on the first floor were all from Tmall Global. At present, about 6000 orders are sent from the bonded warehouse every day, and it is estimated that 60 million yuan of goods will be delivered to the warehouse in the next few days.

Optimize logistics and receive goods faster

Costco, the second largest retailer in the United States, opened its official flagship store in Tmall Global on October 12. At the beginning of November, 115000 pieces of dried cranberries alone were sold. Staff of Tmall Global revealed that Americans were really surprised by such a strong purchasing power in China. Costco did not expect to sell out quickly and is urgently replenishing for emergencies.

In order to strive for more discounts for consumers as much as possible, Tmall Global also Cross border logistics Optimized. Zhang Zhu, an expert on import business products of Tmall Global, said, "Entering the bonded area is the best way. From the perspective of transportation costs, the costs of using sea containers and air transportation are quite different." Take dried cranberries as an example. If the goods are transported directly from the United States by air, the cost is 10 yuan per kilogram. For ordinary consumers, Such cross-border logistics costs are too expensive. When transported by sea containers, each container 15 tons only costs 1200 US dollars (about 7440 yuan), which is equivalent to 0.5 yuan of freight per kilogram, which is one twentieth of the price of air transportation.

Due to the high proportion of pre-sales, 80% - 90% of overseas orders are expected to adopt the bonded warehousing mode on the Double 11 this year.

Tmall Global introduced that the pre-sale model can effectively improve the supply chain. During the Double 11, through pre-sales, Tmall Global can predict consumer demand in advance through big data analysis, so as to formulate the stock volume. The pre-sale mode not only saves transportation costs, but also calculates pre-sale data in advance to achieve accurate replenishment. In addition, in the pre packaging and express link, we can also make full preparations for smooth delivery during the peak period of packages.

It is understood that hundreds of thousands of overseas goods of Tmall Global will be packaged in advance. After the consumers of Double 11 have paid the balance, they can directly post the order for shipment, and can also coordinate with the warehouse and express delivery to the destination city in advance, which will ease the great pressure on the delivery of packages of Double 11.

For consumers, the traditional overseas shopping mode often takes one or two months or even longer from ordering, transshipment, customs clearance, domestic delivery to the final delivery of goods. Through the fast track jointly built by Tmall Global and the customs department, the whole process will be shortened to one week or even shorter. Zhang Zhu told the reporter, "If we follow the past non pre-sale mode, and packaging and posting orders, it is simply too late. In the past, consumers may have to wait at home for a week, but now it may only take 3-5 days to receive the goods after paying the balance, which will bring consumers a new experience."