Children's Clothing Strategy Of Family Supervision Listed Enterprises

Over the past few years, children's clothing industry has been mixed up, and it still belongs to Semir clothing of several Wenzhou listed companies. In the third quarter earnings report released by Semir apparel, Semir apparel gained 5 billion 362 million yuan in 2014 1~9, an increase of 8.8% compared with the same period last year, operating profit of 881 million yuan, an increase of 22.3% over the same period, of which third quarter revenue growth rate reached 10.3%, mainly due to the rise of the clothing and sportswear business of Shen Ma. Children's clothing business Steady growth.

Chen Qixiang, Secretary General of Wenzhou clothing trade association, said that the contribution rate of children's clothing to Semir costumes is increasing. The Semir children's wear brand Barbara has launched the 0~3 year old baby products and clothing brand minibalabala, as well as the professional shoes and accessories brand mongdodo, based on the original clothing of 3~12 years old children, and has won the two middle and high-end children's clothing brand licensing agents in Italy and Minbanda.

In addition, Semir has returned this year. Buy The two educational brands and related children's education businesses of "genius baby" and "little earth" have started construction of a dream land town with an area of 200 mu, which integrates children's entertainment and leisure education. At present, Semir school is being planned, and the whole industry chain of children born to grow will be formed in the future.

Similarly, Listed companies Smith Barney also began to focus on the growth of children's clothing. Data show that in the United States this autumn order meeting, ME&CITY kids orders increased by more than 100%, Moomoo children's clothing increased by more than 200%. This data is very bright for the recent US border apparel. Liu Yi, vice president of Mei Bang apparel, said that the company will increase the promotion of children's clothing brand, and strive to enter the first group of children's wear sales in 3~5 years.

According to the insiders, unlike Semir, which uses M & A to expand and strengthen children's wear, the main force of American bond business in children's clothing business is mainly focused on online and offline businesses. For the United States, children's clothing market is not an easy cake to eat. It's more like a hard nut to crack. It needs not only to compete with the first Semir, but also to compete with fast fashion and a large number of foreign children's wear brands.