Amazon Pushes Its Own Brand Baby Products To Rob Partners Business

In December 5th, in the past years, those who loved to talk with Amazon had been warning that the ambition of the business giant would push it into more direct competition with businesses and sell goods to consumers on its popular online platform.

And on Wednesday, Amazon announced that the company will launch its baby diapers and wipes products, making the market related concerns more and more serious.

Amazon will launch a baby diaper and wipes product series called "Amazon Elements" (Amazon element), which is open to members of the Amazon Prime program, which means new members of the program will be added.

By directly working with producers, Amazon's pricing of the brand will give it an advantage: 40 the price of baby diapers will be 7.99 dollars, or 19 cents per piece, compared to the 24 to 34 cents per person on Amazon's website.

As a result, some people think that Amazon launched this brand is the big baby diaper brand "Haggis" and "Pampers" that sell products on its website.

As for Amazon's sale of similar products, some businesses on its website are full of criticisms.

Today, Amazon is developing a direct relationship with a supplier, which will enable it to weaken some of its partners to a greater extent by selling goods at low prices.

Amazon's product page will contain some information, such as materials used for baby diapers and wipes, as well as the locations of these materials.

This level of pparency seems to attract Honest brand customers, a brand created by American actress Jessica Alba (Jessica Alba), which is promoting safety and environmental protection, and is growing rapidly.

Instead of landing on Amazon's website, Honest chose to make a distribution agreement with Taghit this summer.

Now, the brand will feel its vest on Amazon's muzzle.

A year ago there were reports that Amazon was recruiting people to help create their own consumables brand.

Retailers like "Amazon", rather than brand names, mean retailers can lower prices to a lower level, because there is no intermediary between retailers themselves and producers.

For Amazon, this will help to increase the profit margin of its products, while the consumable product category has a high frequency of purchase. On the other hand, Amazon will get a high quality product and its price is unmatched by other businesses.

Before that, Trader Joe, a grocery store operator, has built up a whole business around the so-called "store self use brand". Taghit and many other cities have their own "store self service brands", including baby diapers, which have been a great success.

However, although Amazon Prime is popular among families with infants and young children, this does not mean that Amazon's own brand products will be successful.

Over the years, Amazon has launched many other private brand products, but until now these products remain largely unknown.

Amazon is selling a series of battery and electronic accessories products with "Amazon Basics" as its brand name, selling bedding products with "Pinzon" as its brand name, and selling outdoor furniture with "Strathwood" as its brand name.

For Amazon, trying to persuade parenthood consumers to switch to a baby diaper and wipes brand with good results.

This will be a difficult problem.

The release of Amazon products also highlights the fact that Amazon is increasingly shifting its focus to creating higher value for its Amazon Prime membership program.

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The current annual fee is $99, which was first launched as an annual membership fee of $79, providing consumers with two day delivery service for many product categories, and their members do not have to pay extra for such services.

With the development of later development, the plan has been broadened to cover free streaming and downloading services for TV dramas, movies and music.

Besides,

It has been courting clothing retailers to provide delivery benefits to Amazon Prime members who are shopping on other brands' own websites, but so far only one fashion retailer has accepted Amazon's kindness.

Either way, Amazon's intention to retain Amazon Prime's existing members and absorb new members is obvious: according to a number of studies, Amazon Prime members spend roughly one year on average spending on non members.

Today, Amazon is injecting a new "member exclusive" element for Amazon Prime.

A spokesman for the company declined to comment on the question of whether Amazon element baby products will eventually be open to non Amazon Prime members. However, in view of the obvious intention of Amazon to enhance the value of Amazon Prime members, the answer to this question tends to be negative.