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Russian Consumers Are More Willing To "Sea Wash" Shoes And Clothing Products.

2014/12/12 12:28:00 121

RussiaConsumersHai TaoShoes And Clothing Products

Recently, a foreign investigation and consultancy company issued a report on

Russia

Footwear retail market report.

The report concluded that the economic slowdown, international sanctions and new

tax policy

Both are the main factors that impede the growth of Russian shoe and clothing retail sales, but the growing middle class population has a strong influence on the country's footwear industry.

Shoes and clothing

Retail market is still a big cake.

Russian consumers are more willing to buy shoes and clothing products.

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This year, many luxury brands began to slow down, and even closed some of the existing stores.

In the latest quarter of Coach's earnings report, the number of stores in mainland China increased by only two.

Hendry, an executive at the watch retailer, said that many luxury brand strategies this year were to streamline the stores and decisively shut down those stores that had poor location and difficulty in making profits.

More cautious when opening new stores, and strive to "open a successful one".

For flagship stores, important stores to increase investment and enhance customer experience.

For top shopping centers, shop space is scarce.

The brand wants to expand the area, and the phenomenon of cross layer is increasing.

But not every brand can successfully take up the space upstairs or next door.

For those poorly managed shopping centers, the vacancy rate is rising.

However, in the three or four tier cities, the situation is different.

As luxury prices turn cold, many brands have abandoned plans for further sinking.

Those developers who want to win the luxury brand for their shopping centers can only try light luxury and fast fashion brands at the moment.

For the Wanda Commercial real estate, which is on the market, their partners in the three or four line city are mainly Chinese local fashion brands and the European and American fast fashion brands with deeper localization.

The total price of these brands is more close to the people, and can play a role of attracting popularity in the three or four tier cities.

For wealthy groups in the three or four tier cities, luxury consumption is not convenient enough. They usually go shopping in North China, Hongkong, China and overseas.

Luxury e-commerce has played a complementary role in this demand.

With the beginning of cross-border electricity supplier, domestic consumers can directly place orders for luxury goods abroad, which will have another impact on the physical stores.

Tax relief may make the price of this commodity more favorable and lower than that of physical stores.

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