Two Entity Retail Outlets

At 9 in the morning, Ms. Xiao, who was working in Chunxi Road, drove to the nearby company, but found that she could not park anywhere. There were several parking lots in succession, all without seats. And the surrounding areas of Chunxi Road are more congested than usual. Many nearby workers are forced to plug in the road.

What brought so many people to traffic? When asked, it turned out that a shopping mall nearby opened an annual sales promotion for members.

Chengdu people love fashion and love consumption, but two or two have always been the days of shopping for electricity providers. How can even traditional retail department stores join in the fun?

As of yesterday, 19 hours, including Chengdu Wangfujing department store, Renhe Spring shopping malls, including single day sales have reached a new high. Among them, Wangfujing department store arrived at 6:38 yesterday afternoon, with sales of 153 million yuan, exceeding the sales volume of similar activities throughout the year.

With the popularity of mobile shopping O2O, the distinction between the electricity supplier and the traditional shopping mall has been blurred. You have me and I have you.

　　 Chengdu shopping malls collective promotion

"Blood group" bought over 10000 yuan in 5 hours.

At 9 o'clock yesterday morning, the Wangfujing department store in Chengdu opened an annual sales promotion activity for members. At 5 p.m., the West China Metropolis Daily reporter walked into Wangfujing department store and found that it was still overcrowded. There was a long queue of more than 20 people at a checkpoint on the first floor store. In order to improve the efficiency of the cash register, there are several temporary cashiers on the first floor. Even so, the cash register is full of people.

Miss Liang, who arrived at 12 noon, told reporters that over 5 hours, she spent more than ten thousand yuan. "Usually these pants are sold for more than 2000 yuan, and now they only need more than 1000 yuan." Carrying 7 shopping bags of large and small size, Miss Liang excitedly introduced the spoils to reporters. "I am going to buy a hat that I used to look at before, and there are hundreds of dollars in hand back, so it is not a waste, simply buy it and go home again."

Mr. Tang, who lives in Chenghua District, has also bought several costumes. He said cheerfully, "this brand has never been discounted in the past, and I have probably saved five thousand or six thousand yuan in today's activities."

　　 New trick: Free express Goods

If discount rebate is a common marketing strategy of traditional businesses, it is not so common for traditional businesses to buy things and deliver express products.

Reporters on the first floor store saw that behind a brand cosmetics counter, two staff kept loading cosmetics into the courier boxes, and posted them on the side of the express. "We offer free courier service to customers who buy our products." Busy shopkeeper told reporters, "cosmetics are not big enough to facilitate packaging. Free courier is also to save customers' efforts and buy more things in the mall."

　　 Creativity: Couture change T station

The crowd poured into the Wangfujing department store, making the opposite Chunxi Road North mouth look a little cold. A salesman in a clothing store wrote 80 percent off cards with his hands and shouted loudly to the passing people. She told reporters that such a low discount is yesterday, and there will be no more weekends.

And the clothing store turned the shop into T show. In a leisure brand clothing flagship store located in Da Ke Jia lane, three pairs of men and women models change clothes in the dressing room of the shop, stepping on the cat's steps to enter and leave the shop door, consumers can buy them now. "Today we are the VIP customer discount day. As long as we are VIP customers of our brand, we can enjoy discounts, only the" double 12 "day. The store employee said. Just a few minutes of the fashion show, attracted about two hundred people to stop watching. After the show ended, about 70% of them came into the shop.