The Brand Effect Of Fashion Industry In Shenzhen Is Emerging.

The brand effect of Shenzhen fashion industry is emerging, and the ability of industrial competitiveness and value creation complement each other and promote each other.

"Peng Xinye, deputy director of Shenzhen economic and Trade Information Committee, pointed out that cultivating regional brands will help to strengthen the industrial value chain. With the help of service platforms and industry organizations, scientific positioning and systematic management of industrial development will enhance the agglomeration effect and enhance the visibility and reputation of the relevant business groups.

Peng Xinye suggested that Shenzhen should strengthen brand protection, and suggested that organizations, associations or other collective organizations should apply for registration of group trademarks to the industrial and commercial departments in order to protect regional brands.

"Next we plan to apply for a collective trademark of Shenzhen underwear."

Zhang Fengwei, Secretary General of Shenzhen underwear industry association, said that Shenzhen underwear is looking forward to taking the lead in Shenzhen fashion and heading for the world. In October this year, it launched the first national regional brand promotion tour of Shenzhen underwear and dance China. It strives to use 3 years to launch a brand storm in Shenzhen's underwear area in 15 cities, so that the association can play a role of "needle in line" in the fashion industry.

In 2003, Shenzhen selected large waves to plan and build a garment industry gathering base.

In 2011, the "big wave clothing base" has been upgraded to "

"

At present, the construction of big wave fashion and creative city has begun to take shape. Huaxing and movie fashion enterprises have been put into operation in the big wave, and at the same time, a number of enterprises have been promoted.

Fashion and creative headquarters enterprises move into the park.

"We hope

Can become the world's fashion show. "

Zhang Hongtao, Secretary General of Shenzhen garment industry association, has a great ambition. He hopes that the big wave clothing base is not only rooted in Longhua, but also rooted in Shenzhen and rooted in the soil of China to create the fashion that belongs to Shenzhen.

It is reported that the clothing industry in Shenzhen is currently planning "fashion street" and "Shenzhen Fashion Week" and other fashion industry activities.

"We are currently promoting the regional brand of Shenzhen watches and clocks in the world."

Zhu Shunhua, executive vice president and Secretary General of Shenzhen Watch Industry Association, said that at present, the Shenzhen watch industry is standing at the international level to formulate relevant industrial standards. In particular, a group of Shenzhen watch enterprises are involved in research and production related to wearable intelligence, and the future of Shenzhen watches and clocks is a combination of fashion and technology.

In marketing promotion and brand protection, Shenzhen timepieces will strive to achieve regional brand growth and brand growth.