Traditional Home Textile Industry Seeks Breakthrough Through Electricity Providers

In the view of CEO, Wang Wengang, the home textile market is still in a period of adjustment. In order to occupy the next "draught" of the home textile industry, the emerging electricity supplier textile enterprises should have the courage to change the world with flowers.

Looking back over the past few years, despite the fact that the actual market is generally better than the industry's forecast, due to the changes in household consumption habits, there has been a significant downward trend in the on-the-spot passenger flow in the terminal home textile market, and many traditional home textile enterprises have begun to seek a breakthrough through the electricity supplier.

The leader of the industry, Luo Lai home textile, has launched the exclusive brand LOVO of e-commerce, and has participated in the "double eleven" war for 4 consecutive years. This year's sales volume exceeds 150 million yuan. Mercury home textiles, fuanna and Meng Jie this year, "double eleven" also has a good performance, of which mercury home textiles and fuanna sales have exceeded 100 million yuan.

Electricity supplier has become an important position in the positive transformation of home textile industry. Although many enterprises have referred the electricity supplier to the strategic height, the home textile industry is still in the initial stage of e-commerce. Yang Donghui, honorary president of China Textile Association, said that most enterprises only use this platform to promote products, but not really enter the mode of E-marketing services. They can not rely on marketing for long time. How to make use of online big data and make personalized services better is an important choice for enterprises in the future.

A group of truly electric home textile enterprises are heading for the front stage, and create new home textile miracle again and again. In 2011, in the 3 years, the sale of sales made by the company was 200 million yuan, and its secret was to break the traditional distribution system. The traditional home textile distribution system, from manufacturers to agents at all levels, has been increased by several times to consumers' hands. Another disadvantage of selling prices is that the production cycle is long and the batches are few, so it can not respond to market demand in time. "They make 2 orders a year, half a year, 10000 pieces each. The whole home textile industry is too slow to update and has no sense of fashion. " Wang Wengang said. "We cooperate with front-line brand manufacturers, designing, marketing and serving ourselves. By walking fast fashion line - small batch, multi frequency, production cycle only 20 days of goods, each flower type adhere to the minimum amount of start up, thus enhancing product iteration ability and trial and error ability. Wang Wengang said, " Traditional enterprise I turn around 3 times a year, and I do it 12 times, so that any story can happen.

At present, the price of the same quality products can be reduced to 1/5 of the exclusive stores and stores. Besides low price, consumers can choose the most fashionable, fashionable and unique flower pattern.

　　 You man The core competitiveness that can not be copied except Light operation More importantly, the unique flower type integrated design. The main problem of traditional home textile brands is homogenization competition. Many famous traditional brands have bought products almost completely after they are removed, and consumers are unable to distinguish brands. "We do not become mother family brand, we are committed to creating young people's home textile lifestyle." Feng Yi, founder of the home textile company, said that different patterns of flowers represent different attitudes towards life. We provide flower type integrated product design, and everyone can customize their unique life.

Of course, a company full of Internet gene is not satisfied with it. "Home textile is actually a big home concept, and it's not just your bedding kit. We can make it into bowls and dishes, food mats and microwave gloves, or toiletries. Even coffee shops, cinemas and pet shops can be our customers. We should extend a flower design to all living spaces and change the world with flowers. " Wang Wengang said.