Five Practical Skills Of Wechat Marketing

1. highlight WeChat's services according to its characteristics.

The key to a good WeChat creativity is to highlight the brand, emphasize service, technology and cognition.

Only when we understand the purpose of WeChat users and understand the needs of WeChat users, can we determine what kind of vision and language, what services and technologies are suitable for communication with users.

To this end, in the theme design of WeChat, we should stand in the user's perspective, pay attention to the relevance between user needs and WeChat content, choose the attractive WeChat theme, highlight the characteristics of WeChat marketing services, so as to impress users, thereby improving the access rate of WeChat information.

Interaction has great potential in communication, because good creativity can create high rate of access, especially good user experience can drive information pmission between users and users, so WeChat creativity is an example of Starbucks WeChat from considering whether or not it can impress users through interaction.

Personalized interactive form improves user experience, greatly shortens the distance between the brand and the user, and the user's reply content represents a more precise user interest orientation, which is a scarce resource.

WeChat not only introduces products and services to users, but also is a way of emotional communication with users.

In WeChat, full of emotion can enable users to feel the emotional sustenance, psychological sympathetic response, and then stimulate the user's yearning, interest in goods and services, to achieve the effect of "42 calls".

Integrating emotion into WeChat's creativity, WeChat's information is permeated with caring care, which is fresh, easy to accept and enhance the impression of users in the minds of users.

Users' concern for their own interests and entertainment orientation are a breakthrough for WeChat's creativity. They release some brand activity information on WeChat and emphasize the benefits of participating activities to users, often attracting users to participate in activities.

Tmall mall WeChat just seized this point, taking the red envelopes that users of online shopping as the most concerned as a good gift for users to participate in activities, and creating a new concept of numerous cosmos based on users' interests.

The user carries on the planet exploration with the strong interest and desire, answers the question to win the red envelope.

Users' attention and participation have been greatly mobilized, and the corporate image of Tmall shopping center has also been improved.

It is a common way to use corporate propaganda films to create corporate image, and the purpose of propaganda itself is always to arouse the audience's conflicting psychology. As the rich expression form of micro film is more attractive, affinity and communication ability, it can release micro enterprise video in WeChat, integrate the brand image into the plot and content of the micro film, thus containing more abundant creative elements.