[Interpretation] 2013 Development Status Of China's Sporting Goods Industry

2013 China Development status of sports goods industry

The development of outdoor products industry is often compared with the sporting goods industry. We should interpret the data of sports goods industry, care about its development trends, and draw lessons from its gains and losses, so as to benefit the development of outdoor products industry.

In the white paper on the development of China's sporting goods industry in 2013, there are comprehensive and systematic data.

　　 208 billion 700 million yuan

In 2013, China's sports goods industry (sports wear, sports shoes, sports equipment and related sports products manufacturing and sales) added value is expected to reach 208 billion 700 million yuan, an increase of 7.8% over the same period, and the industry growth rate has gradually slowed down; the proportion of GDP accounts for 0.367%, which is basically the same as the same period last year.

　　 Sub industry development status

　　 　 Sportswear Industry : Sales revenue reached 11 billion 862 million yuan, down 23.2% from the same period last year.

　　 Interpretation: Although there are many problems at present, the trend of the specific sports crowd and sports demand refinement has provided huge market space for the sports apparel market, such as rapid population aging, healthy lifestyle and yoga, jogging and other fitness sports craze. It is noteworthy that the children's sportswear market will be in a good development opportunity in the next 20 years. It is estimated that the scale of more than 100 billion yuan has become a new battleground for sports brands competing at home and abroad.

　　 Gym shoes: Sales revenue reached 11 billion 136 million yuan, down 19.28% from the same period last year.

　　 Interpretation: Generally speaking, there are many problems in sports shoes market, such as homogenization competition, subdivision of demand satisfaction and low level of independent innovation. In the future, we need to focus on breakthroughs in the market segments, such as sports shoes for the elderly, outdoor sports shoes and street sports shoes market. We should focus on the research and development of functional interests of products, and strengthen the team building of product designers, take the initiative to integrate the fashion culture, integrate differentiated marketing and establish consumer loyalty, so that we can have a chance to break through from the increasingly fierce market competition.

　　 Ball products: Sales revenue reached 15 billion 869 million yuan, an increase of 25.32% over the same period, and the production and sales rate was 100.19%.

　　 Training fitness equipment: Sales revenue reached 28 billion 241 million yuan, down 3.42% compared with last year, and sales and sales rate was 92.32%.

　　 Interpretation: As the importance of the national fitness program is increasing, the "12th Five-Year" period will be an important development opportunity for our fitness equipment industry. It is estimated that the training and fitness equipment industry will reenter the growth track in 2014, and the growth rate will be over 6% in the next five years. In terms of development trend, it will show four characteristics: popularization, branding, three or four line market sinking, and home fitness equipment network purchase proportion.

　　 Outdoor products: Industry shipments of 9 billion 680 million yuan, an increase of 30.99% over the same period last year. Among them, the domestic outbound goods brand shipped 5 billion 20 million yuan, an increase of 34.22% over the same period, and the overseas outbound goods brand shipped 4 billion 660 million yuan, an increase of 27.67% compared with the same period last year. The rise of the national own brand has brought a new pattern to our outdoor products market.

　　 Interpretation: Overall, the outdoor products market is in a big golden cycle, new consumers continue to join, the consumption depth continues to rise, consumers constitute a composite feature is obvious, the overall market scale will continue to rise rapidly. Outdoor products market will show three new trends: first, the development of outdoor products industry will become increasingly mature, and a good consumer base is initially formed; two, local outdoor brands will speed up the two or three line market layout, pay more attention to the promotion of soft power; three, outdoor products will develop to the whole channel mode, and the field of electric business will become the key direction.