Shanghai Shopping Center Concentrates On Transformation

At present, more than 30% of Shanghai's shopping centers are concentrating on the upgrades.

According to RET Rui Yide, China commercial real estate research center, in 112 shopping centers in Shanghai, 2014-2015 or 40 projects have been planned or planned, accounting for 35.7% of the city's total.

40 adjustments

Among them, 48% are urban shopping centers, 37% are regional and 15% are community-based.

The famous shopping centers such as Hong Kong Hui square, Mei Luo city, Zhengda Plaza, and Raffles are undergoing large-scale renovation and upgrading in 2014, adjusting the introduction of higher grade brands or distinctive designer collection shops, pforming the moving lines, garage, and introducing the special features of theaters and galleries.

On the other hand, the business level of some regions is also rising rapidly.

Among them, Pudong's commerce will take advantage of urban development.

RET Rui Yide China commercial real estate research center, through the comprehensive analysis of the proportion of commercial land pactions, the number of population and subway planning, and the land price of commercial land in the past year, found that the development potential of Pudong's suburbs with FTA, Disney and other favorable factors is the greatest.

Due to the gradual withdrawal of Baosteel, a large number of Baoshan, which is to be revitalize commercial land, and Qingpu, which are heavily radiated by Hongqiao, are most likely to become the next "Xujiahui".

From the perspective of consumption trends, large and high-end restaurants began to withdraw from shopping centers, and small and medium popular restaurants replaced them.

In 2014, high-end restaurants continued to slump.

According to RET Rui Yide China commercial real estate research center statistics, small and medium public catering is replacing high-end restaurants as the main force.

And high-end restaurants are looking for a way out. Many brands try to develop new brands to the mass consumption field. As of 2014, more than 300 restaurants have developed more than 2000 catering brands, such as the development of dessert and other leisure foods.

It is noteworthy that stationing

There are 549 dessert brand stores in the shopping center, 257 more than those in second of Beijing.

At the same time, in many food and beverage categories, desserts are pforming from assistive business to necessary businesses, and their share in shopping centers has increased from 8% to 14%, and from 29% to 36% in restaurants.

Some high-end dessert shops even enter the first floor of shopping centers, which are adjacent to luxury goods, such as LADUREE and Godiva on the first floor of Hong Kong Hui.

In other formats, the most powerful development is the Shanghai buyer shop.

Shanghai currently has 75 buyer shops, accounting for 30.9% of the national total, and is 63% higher than the second Beijing buyers.

Flexibly and tenant buying shops are gradually replacing the department stores as the main shopping centers.

In addition, there are significant changes in entertainment and leisure formats.

The proportion of children in shopping centers increased from 5% to 10%-25%, which was more subdivided. KTV, coffee shops, art stores and so on began cross-border cooperation.

For example, add bar, cigar bar, billiard and other elements in KTV, set up bank outlets in the coffee shop, and the art gathering shop will gather three formats, such as boutique, bookstore, coffee shop, etc.

Some characteristic formats also began to enter shopping centers.

For example, video game reality experience, doll theme exhibition hall, cultural and art exhibition, etc.

The participation, drama and ritual sense of shopping centers are gradually strengthening.