Sports Consumption Shows Practicality And Rationality.

90% of respondents held a positive attitude.

Recently, people are more and more fond of sports.

There are people walking, jogging, cycling fitness every day on the Pearl River, and there are high forwarding and recovery rates on the Internet such as "how to run scientifically" and "what we are thinking about when we run."

Mr. Liu insisted on running 5 kilometers every day to relieve the fatigue in the office every day. He also had his own needs and preferences for sports equipment such as running shoes and running APP.

According to the survey, more than 1/3 of the respondents will "

As a part of life, "sports consumption is the embodiment of modern life" and "sports consumption is to buy healthy" respondents account for 26.4% and 25.9% respectively.

Less than 10% of respondents believe that "sports consumption is dispensable" or "sports consumption is absolutely unnecessary".

From the time of purchase, sports consumption is still a rational consumption. More than half of the respondents said they would buy it when they needed it, and 22.8% of respondents would buy it at the time of "sales discount", while impulse consumers such as "new product listing" and "hard work" were less likely to buy.

Respondents preferred physical stores.

Although domestic sports brands have "closed stores" trend in recent two years, the overwhelming majority of respondents prefer to go to the "physical store" to get the information they need.

In addition, "self search", "TV" and "oral recommendation of others" are also ways for more people to choose.

Therefore, in the way of purchase, the entity store is still the mainstream.

The percentage of respondents who bought the monopoly counters reached 55.9%, and the proportion of purchases through discount stores or factory stores was 29.3%, while 12.4% of the respondents preferred to buy sports apparel in foreign trade stores.

Only 2.4% of the sports clothes are purchased through the online shopping.

Foreign brands are more popular for brand preference.

Without considering the price factors, the top three of the sports apparel brands that respondents prefer to buy are Nike, Adidas and new brun, while the top three of the domestic sports apparel brands are "Anta", "Lining" and "360 degree", but all are lower than those of foreign brands.

In sports

In terms of changes in consumption expenditure, the proportion of sports apparel expenses in the "200~399 yuan" scope was the highest in the past six months (29.3%), and the "400~599 yuan" was 22.4%.

At the same time, the level of consumption expenditure did not fluctuate significantly in 2014. 54.1% of respondents remained basically unchanged, while 25.9% of respondents increased slightly.

According to the respondents, "quality", "comfort" and "style" are the most sensitive factors affecting the consumption of sportswear.

Secondly, "price", "brand", "collection value" and "advertisement attraction" are not concerned by most of the respondents.

The main type of purchase was "shoes and socks" (57.9%), followed by "t shirt", "trousers" and "coat".

With the progress of science and technology, in recent years, wearable sports equipment in sports equipment has been considered by many people in the industry to be the trend of future sports equipment development.

However, for ordinary citizens, the attention of wearable sports equipment is not high.

Mr. Liu, who loves sports, doesn't know much about this.

However, he believes that such sports equipment can only have market as people's living standard is getting higher and higher.

In the view of Yao, a company employee, this kind of equipment is only selling concepts, but he also recognised the market of intelligent sports equipment, but felt that the crowd might be more high-end.

Survey shows that for wearable intelligent sports equipment, 65.6% of respondents said they did not buy it, 29.7% of respondents said they were still on the sidelines, only 4.7% of respondents said they had bought it.

The reason for the purchase result is that most people do not know about wearable sports equipment, which accounts for 38.9% of the total.

"Functional factors" and "price factors" account for 23.4% and 21.5% respectively.

About the attitude of such equipment, 40.4% of respondents said that they did not care about wearable intelligent sports equipment, and 32.3% of respondents said they were "more interested", and only 5% of respondents were "very interested".