2014 Radiation Protection Clothing Year-End Summary Of Nearly 80% Brand Profit Decline (Chart)

Baidu industry data show:

The growth trend of the industry is slowing down. Besides the first-rate brand's growth rate of about 15% in the past, the two or three line brand of anti radiation clothing is stagnant or even declining.

Data show that: nearly 80% of the brand of radiation protection clothing in 2014, the overall profit has declined to varying degrees, and some brands even ended in haste to quit the market.

(1) the brand growth of radiation protection clothing is obvious, and the degree of brand concentration is increasing year by year.

Radiation protection clothing is a special textile, and the fundamental competition is fabric competition.

In recent years, with the increasing investment in the fabric technology of front-line brand of radiation protection clothing, some new fabrics such as "silkworm silver fiber" and "high colored silver fiber" have been put into operation, increasing the competition threshold of radiation protection clothing, and making the brand of front-line radiation protection clothing widened with the two or three line brand.

Data show that: the growth of radiation protection clothing in 2014 was mainly concentrated on the first-rate brand with higher market share, while the growth of the two or three line radiation protection clothing brands slowed down and even declined.

(Fig. 1)

(two) the increase in circulation costs has led to a decline in overall profits of the radiation protection clothing industry.

Data show: compared with 2013, due to the increase in rent and labor costs, coupled with the rise of modern Internet shopping, the profit of traditional store type radiation protection clothing industry has been greatly reduced.

Also encountered the bottleneck of traffic development, the cost of circulation channels increased greatly, coupled with the serious homogenization of products, the overall profit of the radiation protection clothing industry declined significantly.

(Fig. two)

(three) 2015 foresight: the radiation protection clothing industry is stronger, and the weaker is weaker.

The authoritative media "China Quality Daily" has recently come to China.

The major brands in the industry have been comprehensively evaluated. Combined with the above analysis, it is a comprehensive prediction for the whole industry of the 2015 radiation protection clothing industry, that is, the stronger or weaker trend, or the continuation in 2015.

(Fig. three)