Skills Of Improving Sales Performance Of Single Store

For a brand, it is very difficult to change the traffic before the store, because once the store is opened up, it basically determines the traffic volume before the store, but through some ways it can improve the customer's entry rate.

If you want to have a lot of traffic,

In the past, we should consider where to open a shop. How many passengers should be there? How many customers will enter the shop? Suppose 1000 customers pass by.

It's 10%, that is to say, 100 customers come into the store every day.

To change the rate of entering shops, the following measures can be taken to improve:

First of all, we can achieve it through shop windows.

When a customer passes a shop, if he sees the shop window in front of the shop doing beautifully and the clothes are really nice, it will attract his eyes. He will want to go in.

Second, you can do a better job of displaying products. If customers see products displayed in the store are very chic and fashionable, they will also attract him.

In addition, the state of the shopping guide will also affect the customer's entry rate.

Some stores may not come in all day, and the more it does not come in, the more cold it is.

Because China likes to get together and see many customers in the store, many customers will follow in.

Therefore, the more customers, the more people will enter the store.

If

In the cold, a customer passed through the shop and looked inside. Suddenly, there were two shopping guides at the back of the counter. Four eyes of two shopping guides stared at the door of the shop. Customers would feel pressure, and he might not come in.

But if the shopping guide is not simply waiting behind the counter, behind the cashier, but doing a display, cleaning or replenishment work, customers do not have too much pressure to go through, so he may enter the store.

Therefore, the key to raising the rate of entering shops is to create a relaxed, pressure free and active atmosphere.

Shopping guide plays an important role in this process.

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Customers who enter the store do not mean that they will buy things. Maybe only 100 customers have only a few customers to buy things, and a good brand turnover rate may be 20%, 30% or even 50%.

Poor brands may have a turnover rate of around 10%, or even less.

If the store implements meticulous management and meticulous marketing, the turnover rate can also be improved.

The same shop, the same product, shopping guide is not the same, its sales will be very great changes.

Some shopping guides will sell, some shopping guides will not sell, and sometimes even very different.

Some people's performance is equivalent to a few people, and even a person has done more than half of the store's performance.

Therefore, turnover rate is related to service level and sales skills.

Therefore, we must find ways to train sales skills.

In all sales techniques, the most important skill is to be positive and enthusiastic, so that customers can not be stressed.

Sometimes, even if a customer buys something in a store, the sales performance of the shop is not much, because many customers may not buy too much money.

Suppose 10 people, each person bought 100 yuan, the day's performance is 1000 yuan, but if everyone bought 1000 yuan of things is 10 thousand.

Therefore, how to increase the turnover is also something we should consider.

There used to be a brand owner who has been a brand for five or six years. So far, the number of goods sold in his shop is up to 17.

Another brand of women's clothing is even more powerful. One customer bought 57 clothes at one time in his shop.

Of course, this probability is relatively small, we should consider how to increase the paction volume of a single product.

In a word, the daily sales of the store = the rate of the front of the shop, the rate by which you enter the store, the paction rate, and the amount of the paction.

These four indexes can be used to diagnose the shops. Do you have any problems to see?