How Can A Shopkeeper Do The Buying And Selling Activities Well?

Some shopkeepers still have a mistaken view of the promotion of gifts. They think that if I give you a gift, it is you who are taking advantage of me. What I give you, what you take and why it is so choosy! So they have always been very disapproving about the design and planning of promotional gifts.

That's why we often see the same key chains, nail clippers and paper frames in many promotional activities.

If it is too casual in the design and planning of gifts, it will easily lead to serious consequences.

There is a basic principle in the design of gifts, that is, try to send gifts that are related to the product, such as buying toothpaste to send small plastic cups, buying Western clothes and rolling hair brush.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some.

But he didn't take it seriously. He closed his eyes and gave it away. Because the gift was not related, the result was sent. When someone was using it, he forgot you.

Therefore, the clothing store owner must consider from the characteristics, functions and brand attributes and connotation of the product, and find out that it is related to the product itself and brand appeal.

Present.

At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way can gifts be given effectively and with gifts.

The intrinsic relationship between the gift and the product itself is an iron rule in the promotion of gifts, and the unrelated gifts are equal to free.

We know that customers usually have more or less a psychological advantage. In the crowded stores, most customers are always rushing to and fro, and the only way to stop customers is to send something free.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why AVON counters are free," and "buy it".

some

Joining in his publicity seems to be very tempting. "You will have a lot of value in buying our products. You can get a value return of 20 yuan for your product, so you can buy an opportunity!" so customers rushed to the scene to pay for the purchase and get ready for a little extra gain. When the customer bought the product, they asked them to take a shopping ticket and wait there, and the game and the raffle toss the customers. Finally, only a few of the customers got the gift, so that some customers were hodgled, and some customers went away halfway.

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

Clothing stores for shopping gifts, it is best to reduce some unnecessary links, for example, take a small ticket to wait in line, take a small ticket for gift coupons and then give gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

How can it be wronged?