Clothing Store Management: Must Enhance Service Consciousness

Because brand clothing aims at a specific target consumer group, it emphasizes the individualization of clothing brand, including product style, store style, brand image and so on.

Only when the product style, store style and brand image are identical, can the character of the brand be revealed.

Therefore, stores are very important for brand image.

Sell to

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The place is a display of individuality.

The design style, props, lighting and so on should be designed to enhance the quality of clothing and increase the added value of clothing.

In addition to the design and decoration of the shop, there is also a garment.

Display, commonly known as "swing field".

In addition to using beautiful windows to publicize and attract customers, the display in the store plays an important role in brand personality and performance. At the same time, it facilitates customers to choose and purchase, thus playing a strong role in promoting sales of clothing.

At the same time, in terms of clothing terminal, whether it is identification, decoration, display of goods and various packaging, all belong to store hardware. Besides, terminal software such as management, service and sales personnel is equally important.

These software mainly through the overall brand culture training, employees know their own brand and love.

The performance, conversation and service attitude of service personnel can be reflected.

According to the statistics of a consulting company, the proportion of business people accounts for about 30% of the main factors that affect long-term sales performance. Therefore, staff members are very important in the whole store operation system.

The salesman faces the customer in the shop. It is a part of the customer's direct contact with the brand. The form and information of the brand clothing expression and information are conveyed to the customer through the salesman. Therefore, the salesman's clothes and clothes are directly accepted by the customers, and the impression of the brand is formed.

In addition to the environment, management and services, the brand will ultimately be reflected in its actual sales performance as the brand is recognized by the market, consumers and retailers.

"No sales performance brand is not a good brand" marketing concept, and actively use the terminal to promote sales.

In terms of pricing, a unified pricing strategy is adopted to establish a unified brand image and to enhance consumers' awareness of brand pricing.

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Price control does not mean that we do not consider profits. Instead, we must pay attention to maximizing profits.

There should be some skills in price regulation, such as the principle of two ends: that is, the best sellers and the worst sellers should keep relatively low prices and win maximum profits by intermediate goods.

The reason is: the best selling products are liked by everyone. They are both cognitively and easiest to accept. So if we adjust the price in this commodity, it will make the customers feel that our brand is cheap and cheap.

Unsalable goods can not be sold for certain reasons, but they are not a factor of quality. When prices have advantages, they can also achieve the best selling results, reduce inventory and return funds.

Therefore, the effect of the main selling in the middle is the biggest profit.

There must be a financial concept when formulating prices, that is to say, we should understand the relationship between price setting and profit and loss balance.

After the profit and loss balance point, all the inventory turnover is pure profit, so the stock at this time is equal to the profit, the purpose is to digest the recycling fund, so at this time, the price of the commodity should not be considered too much.

In other words, if converted directly into cash, the money will be pure profit.

So we need to have a general analysis of profit and loss, balance of profits and losses, so that it will be more accurate.

(but it is important to note that it can not affect the subsequent sales, because it is not the operation of the brand name goods, to maintain the brand image).

The first thing is to remind everyone: first, we must start with a price reduction: we must start with the price reduction; if we are preempted by other brands and start cutting prices, we will lose the opportunity to follow suit; two, we must have the overall plan for the special sale, and when we will start to reduce the price and decrease the price. Because the general price reduction is a special price promotion. There is a lot of work that needs to be prepared for the sales promotion. We must achieve the effect of price reduction if we want to reduce the price, so it is necessary to plan ahead in advance.

The sale season of clothing is quite distinct. If the good products miss the golden selling season, they will become unsalable ones.

The simplest example is no T-shirt that sells summer in winter. There is no need to sell unless it is cheap.

Therefore, the price reduction in the quarter will have a great effect, and the price cut in the last quarter will be useless.

Many friends always like to postpone their special promotion time, knowing that each commodity has a limited sales period, so if prices affect sales, it is necessary to start adjusting prices.