Crocs'S Sales Rose Slightly 0.5% To 1 Billion 70 Million Euros In 2014.

In the 2014 financial year ending December 31st, the United States

The turnover recorded a slight rise of 0.5% to 1 billion 70 million euros ($1 billion 200 million).

Crocs sales of cave shoes increased slightly in 2014

Sales in the fourth quarter fell by 9.7% to 184 million euros ($206 million 500 thousand).

In addition, the company recorded a net loss of 4 million 300 thousand euros (US $4 million 900 thousand) for the whole year, compared with a net profit of 9 million 300 thousand euros (US $10 million 40 thousand) a year ago.

GreggRibatt, President of Crocs, said the performance was consistent with previous expectations.

Crocs has been reorganizing since July 2014.

These include closing stores, repositioning key markets and core products.

In 2014, Crocs's sales in Europe increased by 8% to 208 million euros ($233 million), while the Asia Pacific region grew 2.2% to 313 million euros ($350 million).

On the contrary, sales in the Americas fell by 1.7% to 437 million euros ($489 million), while the Japanese market fell by 8.5% to 109 million euros (123 million US dollars).

In the first quarter of 2015, Crocs sales fell by 10% to 12%, which was mainly affected by poor performance in the Chinese market.

Growth is expected to resume in the second half.

Extended reading:

Crocs

Crocs (

It is a shoe design, production and retailer based in Colorado, USA. It sells Crocs shoes on men's wear, women's wear and children's wear.

Founded in 2002, Crocs shoes were originally market participants in sailing and outdoor sports. Later, they were favored by different consumers because of their comfort.

Brand was born:

In 2002, the three founders of the company noticed that the special material shoes made by Foamcreations Canada had good skid resistance and comfortable clothing.

They made some modifications on the original basis and designed a pair of shoes that were originally prepared for rowing.

These shoes are very similar in appearance to slippers, with holes on the vamp, and a ribbon that can be skidproof and rotatable.

In the 2002 Fort Lauderdale International (Lauderdale sports show), Crocs received great attention. In 2004, Crocs bought a patent Canada Company and named it Crostile resin.

This material contains enclosed cellular resin, which can be automatically deformed under body temperature to accommodate the shape of the foot.

The main products of the company and its products are Crocs, meaning the name of the crocodile (crocodile).

Because crocodile is a strong reptile without natural enemies, which is very close to the product positioning of the company.

However, the company is also the same as the apparel industry.

The company has a dispute.