E-Commerce May Usher In A New Turning Point In 2015

B2B of small and medium enterprises

As the scale continues to grow, the trend will not change in the next 5 to 10 years ". With the continuous recognition and consolidation of the knowledge of the Internet, the traditional B2B portal can no longer meet the needs of the enterprises. The vertically differentiated B2B business model has become the most important electricity supplier battlefield.

Traditional enterprises never understand the importance of the Internet to recognize the electricity supplier: B2B is the next breakthrough for SMEs.

If the traditional enterprises in the 2014 are still just the big black and thick local tyrants, then after the impact of the sweeping Internet and mobile Internet in 2014, SMEs have long recognized the importance of the Internet and have chosen the most suitable B2B business models for their own development. Looking for shelter from the large-scale e-commerce platform, it is better to create their own e-commerce platform for differentiation in the vertical field. So the rise of all kinds of vertical differentiation business platforms: medical websites, building materials websites, and flowers and plants websites, Nanzhao flower and wood nets, and so on, are all rising from the wind.

The rule of deep tillage in vertical field

For traditional enterprises, entry

Originally, it is not a simple new field attempt, but for small and medium-sized enterprises, hastily drastic action has become a taboo. Only from the field experience drawn from many years of experience, and from the gradual refinement of the classic industry, can we take a place in the Internet competition.

B2B occupies the advantage of the online industry group, and the vertical refinement occupies the advantage of professional and accurate products. So how should the B2B electric providers in the vertical field work hard?

First, highly integrate resources on the industrial chain.

B2B is the intensive cultivation of the original traditional enterprise and the original electricity supplier. The platform must guarantee the reasonable and comprehensive product resources to integrate the best industrial chain.

For example, Nanzhao flower net radiation nearly national flower and wood industry, the main product is more than all kinds of professional seedlings.

Second, identify new ideas suitable for the industry.

Every industry is different, and medical providers may be more suitable.

Catering may be more suitable for group buying and other promotional modes, and the flower and wood industry may be more suitable for products with comprehensive quality assurance and high survival rate strategy. No matter which industry you choose to do, the B2B business platform must first choose new ideas suitable for your industry.

Third, do a good job in after-sales service.

This is commonly used in all sales or trading industries. Many people only pay attention to the "money collection" for the sake of their interests, regardless of the after-sales service. This directly sets the platform on the nature of "one hammer sale", and there is no way out.

It should be noted that after sales service is not just to please the users, nor is it indifferent, but to maximize the interests of the users on the basis of guaranteeing their own interests.

2015 will be the time for B2B to continue to show its style of business, while vertical subdivision is one of the best directions for B2B electric providers to seek breakthroughs.