It Is Still Insufficient For Shoe Enterprises To Cultivate Talents Through Multiple Channels.

In recent years, the footwear industry in China has developed rapidly, and the level of R & D and design does not match, and there is still a long way to go from "manufacturing" to "intelligent manufacturing".

Anta is one of the earliest sports brands to build product design teams in China. As the founder of the Anta footwear design team, Zheng Fei has more than 16 years of experience in the design and management of the sports footwear design industry.

Zheng Fei said that the designers of the footwear industry in China mainly came from three people, one from experienced technicians, followed by design majors from colleges and universities, and students from the footwear design training class in the community.

Technicians are experienced, but lack of systematic design knowledge and creativity. Students have very good idea of creative design, but lack of knowledge related to shoes.

Moreover, the footwear design specialty of our universities is very scarce, which results in excellent comprehensive footwear design.

The gap is relatively large, and senior designers are rare.

"The demand for excellent design talents is very strong."

Zheng Fei said that good design is an effective way to differentiate products and give products a unique competitive advantage.

China's sports shoes market has great potential. It urgently needs a group of outstanding designers who know innovation, innovation and innovation to promote the development of footwear industry and brand innovation.

Zheng Fei said that in recent years, the recruitment of footwear designers in Colleges and universities generally inclined to industrial product design majors in Colleges and universities. Students of these specialties have design knowledge and application ability, and have relatively high international vision and innovative thinking.

In addition to higher design institutes,

Part of the designer's source channel is excavated from the footwear design competition.

Zheng Fei said that he was concerned about some influential footwear design competitions, and he could also discover and excavate excellent talents from competitions.

In addition, the introduction of foreign senior footwear designers and cooperation with foreign professional design companies can bring advanced design concepts, help local designers to absorb nutrients and enhance design capabilities.

It is gratifying to note that domestic institutions of higher learning have established footwear design major. The problem is that domestic design institutes stress more on students' education and less training in practical ability. Therefore, graduates recruited by design companies need to be trained for about two years before they can really begin to undertake design tasks.

For the training of professional design talents, Anta's practice is to select talented young designers to go abroad for training and inspection every year, and to develop effective training programs and conduct relevant excellent designers' selection activities. We hope to cultivate and inspire high-end composite design talents through this way, and accelerate and enhance the pace and ability of product innovation.

If there is no professional comfort

In the Olympic Games, the Winter Olympics and NBA, the athletes may not be able to bring their potential into full play. If there is not a pair of fashionable shoes, men and women may be overshadowed in the bright streets of Beijing, Paris and Milan. Footwear designers are very important to design a pair of shoes from the design to the final products.