International Big Card Price Adjustment Or Trend Prada In The Ranks

Chanel's price adjustment may bring the chain reaction of the entire luxury industry, and Prada will join the price reduction army.

The president of the Institute of wealth and quality said: "Chanel's global price adjustment is complying with the market behavior. It will be a trend for more international big players to adjust their global price system in the future.

The core is that luxury brands do not want to turn their stores into display shops and advertising signboards in China.

It is understood that

SpA (Prada group) released its full financial report in fiscal year 2014. Its profit has contracted for the first time since its listing in Hongkong in 2011, and its sales in China have been dismal. The group's net profit has dropped by 28.2% over the same period.

On the Prada side, the international economic environment was particularly "difficult" last year, and the contribution of tourists also declined. China's anti-corruption and other complicated geopolitical and financial factors led to a slowdown in sales growth, and the negative foreign exchange movements were all down.

From the regional perspective, Prada is the largest market.

Sales fell by 3.1% to 1 billion 253 million euros compared with the previous year, with sales in mainland China falling by 6.8% year-on-year.

Prada announced that Prada will also join.

The army will announce price adjustment details in two weeks.

Prada management also said at a conference call earlier that there was indeed room for reduction in Asia.

Subsequently, the reporter to verify the news, Tai Koo Hui Prada franchise store official said that there is indeed the possibility of price adjustment, but has not yet received a specific price reduction.

Reporters learned that, unlike Chanel and other brands in Europe to raise the price of action, Prada said, "Europe is unlikely to increase the price."

According to Bain's latest data, in 2014, the Chinese consumed 47% of the world's luxury goods, 76% of which were purchased outside China.

Luxury goods stores in China are reduced to display shops and advertising signs.

In fact, after the sale of the handbags of the French brand Chanel reached 2, the Swiss watch TAG. Heuer of the luxury group LVMH also announced a reduction of 13% in March 18th. The two handbags of the French brand Dior also reduced by 10% in mid March.

Italy brand Prada also announced that it will join the luxury price reduction force, and may announce its Asian price reduction plan in two weeks, which is another escalation of luxury price continuous fermentation.

Insiders say that more international big players will adjust their global price system in the future.

The future is worth looking forward to.