Consumption Requirements Enhance Shoe Shoe Subversion Normal

According to a group of consumer survey reports recently released by frost Sullivan consulting company, in the past 20 years, there has been a very big change in the standards of Chinese footwear buyers choosing: comfort and durability are the criteria for judging shoes, but today, design needs, brand awareness and collocation ideas have been established, and the understanding of fashion has changed dramatically. "There is a higher and wider demand for shoes, and fashion is often the first demand for high-end consumers because they often do not have to go too much." A shoe salesman's shopping guide told reporters.

The report also points out that Consumer There is a steady increase in demand for high-end, even luxury shoes. China Shoe Market With rapid development, the annual growth rate of footwear retail sales is 13.7% annually. The report predicts that by the end of 2017, it will reach 583 billion 700 million yuan. In the face of such a market structure, foreign high-end designer brands have entered the Chinese market in the past two years. Jimmy Choo, Christian

Louboutin, Roger Vivier, Manolo Blahnik, etc. brand At the beginning, it only opened a small shop in the store such as Lane Crawford and I.T, but it was sought after by consumers including Sichuan. In the end, they decided to set up their own independent stores to meet the needs of consumers with richer product lines.

At the same time, some brands without shoes series are seeking cooperation to promote the development of their shoe business. New York brand Coach is planning to speed up its transformation by acquiring new high-end shoe brand. Coach has signed a formal agreement on the acquisition of ladies luxury footwear design and manufacturer Stuart Weitz-man Holdings LLC. For the post acquisition plan, Coach CEO VictorLuis said, "Coach will promote the global development of Stu-artWeitzman brand. In addition, Stuart Weitzman is the leader of footwear industry in fashion design and comfort. Coach will benefit from the expertise of its team in shoe development. "

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China is Korea's largest destination for overseas investment, and Korea is China's third largest export market. According to the industry analysis, after China and South Korea reached the FTA agreement, after the longest 20 years of transition, China's zero tariff products will reach 91% of the tax items and 85% of imports. The products of the Korean zero tariff will reach 92% of the taxable items and 91% of the imports.

In the clothing industry in Quanzhou, this is a great opportunity to accelerate the layout of the Korean market. "Many Chinese young people only know that Korean dramas are keen on learning how to dress the characters in the drama, but they do not know that the fans of Quanzhou's clothing are expanding year by year in South Korea." According to Quanzhou customs statistics, in 2014, Quanzhou exported 1 billion 590 million yuan to Korea, an increase of 39.7%, of which 370 million yuan of clothing exports, an increase of 2.03 times over the same period last year.

With clothing as the medium, Quanzhou exported products to Korea, while Korea exported to Quanzhou. Jin Minzhen, a Korean fashion designer who has visited China for many times, has come to Quanzhou for the first time as designer in the first time last year. There are nearly ten Korean designers who came with her. The purpose of their trip is to inspect the working environment of Quanzhou shoes and clothing enterprises, and hope to take root here in ICINOO.

Chen Shi, Executive Deputy Secretary General of Jinjiang industrial design and fashion creative association, revealed that South Korea has entered the surplus of creative design force. "The capacity of Korea itself is very small, and its total population is only about 50 million." For this reason, many Korean local fashion designers like Jin Minzhen have cast their eyes on China, especially the clothing brand of Quanzhou.