Five Details Of Successful Clothing Store Display
How can we create an eye catching effect for the store? We might as well spend some time on the display of goods so that your shop will be innovative enough to attract customers.
1, the overall display of goods.
In order to achieve the display effect and fully reflect the brand design concept, from the overall logo design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.
2, goods display and matching.
Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.
3.
Goods structure
It is practical and effective.
In order to create atmosphere of clothing display effect, the design is designed.
Device structure
The auxiliary role of clothing product display should be fully reflected in actual operation.
4, the construction of exhibition space is reasonable, smooth and strong.
Current
Marketing
The idea is more emphasis on the psychological feelings of consumers. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.
5, the display style of goods is unique and unique, and its characteristics are outstanding.
This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.
The first time a clothing store attracts eyeballs is the decoration and display of goods.
A good shop decoration will stop people and bring visitors.
Therefore, clothing store display and decoration is particularly important.
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From the creation of the external environment of modern architectural space, people have gradually realized a good image of architecture and external environment.
Lighting design can play a good advertising effect, which can directly reflect the characteristics of commercial buildings and reflect a good atmosphere of commercial space. Especially in the commercial building space, lighting design plays an important role in the modern urban nightscape environment.
Excellent lighting design works can add luster to the indoor environment of the clothing and show the rich personality and charm of the clothes.
I hope you can learn how to use the lights reasonably, and I believe it will bring more surprises to you.
Lighting design promotes clothing sales and is an effective way to create and maintain clothing brands.
This artistic activity is closely related to the sales of fashion clothes.
The following Xiaobian introduces you to some basic knowledge of lighting.
Basic lighting.
This lighting has no clear lighting direction, mainly to illuminate the whole space. The illuminance distribution is relatively uniform on the basic plane. "There is no special requirement for the direction of illumination for the larger space, or the technical conditions are limited."
It is difficult to install key lighting occasions, and basic lighting is suitable.
Key lighting, such lighting is limited to the radiation object is a fixed point or regular movement trajectory, key lighting can only be exposed to a limited area, for local point need to increase illumination or when the direction of radiation is required, we can consider the use of key lighting for key lighting lamps are mainly all kinds of spotlights.
Spotlights are usually installed on ceilings or walls. When used, the lighting effect of grille fluorescent lamps will make the illuminated objects brighter than people around.
There are many kinds of spotlights, and the way of light divergence and light intensity are also different. "Good spotlights, even with very low wattage, can make local illumination very high.
The improvement of the lighting effect is closely related to the shape, material, workmanship and light bulb of the reflector.
The use of high gloss reflector with curved surface and small tungsten halogen lamp can get high concentrating performance. If you want to show certain lighting effect through the spotlight, you need to use the lamp that can install lens or filter lens as far as possible. The spotlights can be divided into direct type, sliding rail type, soft rail type, clip type type according to installation mode.
The slide rail can freely remove the combined parts of the slide rail, so it is widely used in the fashion stores.
Decorative lighting refers to the way of lighting controlled atmosphere to highlight the needs of personality and visual effects. As a decorative lighting for commercial establishments, the artistic atmosphere should be decorated with the premise of displaying and defining commercial functions. Decorative lighting is a way of lighting customers by using the overall image of the business and beautifying the space. It can also be regarded as an ornamental lighting.
This lighting commonly used beautiful lamps, personalized arrangement way "the main purpose is to activate the atmosphere of commercial display space, deepen the impression of customers.
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