Sales Strategies That Should Be Handled By Purchasing Agents

When a top salesperson is in adversity (such as objection to customers or objections to price), because of their self-confidence and creativity, they always remain calm and concentrate all their energies to find out the best way to solve customer disagreement. But the failed salesperson is more worried about losing order, and his nervousness and nervousness also affect customers.

With abundant written knowledge and practical experience, he can find the best and proven strategy in any case, while the failure salesman can only think of some of the most basic strategies.

Top salesmen are in trouble (for example, having difficulty).

When negotiating, the first thing that comes to mind is the successful sales cases. All of these prove his ability, and the salesman in this case thinks more of the past failures.

The top salesperson trusts himself, trusts his product and trusts the value that the product brings to the customer. They can pass this trust on to the customer, while the failed salesperson can not identify with him.

Nor can he agree with the products he sells.

The top salesperson is looking for a job that fully matches his personal abilities and job requirements, so that he will regard his job as a mission; and a failure salesman chooses to sell this job more often because he has not recognized his strengths and weaknesses beforehand.

The top salesmen should be successful as soon as possible, and they will start to deal with the most difficult tasks immediately, such as contacting new customers, while the failed salesmen will choose all possible means, such as e-mail attacks, to avoid those difficult jobs.

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Our employees at the front-line retail outlets are very clear about the fact that customers have a very low probability of asking for a bill, because it is unlikely that there will be customers coming in from shops and trying on goods, and then volunteered. I want to pay the bill and then pay the possibility of leaving. If so, it must be a small number of customers, and it must be an old customer, so the probability of customers taking the initiative to pay the bill is basically small.

We all know that the number of rational retailers accounts for only 20% of the data in the terminal retail stores. The proportion of perceptual customers is as high as 80%. In the 80% of the perceptual customers, 80% are due to the visual interest in commodities, and then through the experience of trying out and the sales skills and skills of the store partners, because of the sensibility shopping group, then how long will the impulse of buying be involved when a customer is attracted from the vision to the experience and then to the desire to buy?

After human psychological analysis, in fact, 80% of the customers are excited by the desire to purchase, which will not exceed 15-20 minutes, that is to say, in the 15 minutes -20 minutes, the most likely deal is, and after more than 20 minutes, the customer's desire to buy will drop, resulting in a difficult paction or no deal.

We are more analysis of how to attract customers into the store, because only customers enter the store can happen pactions, so the entry rate is the first hurdle of store performance.

When customers are drained into the store, the next thing is the commodity recommendation, because only by finding out the customers' demand points, matching the professional matching of the store partners, and successfully sending the customers to the fitting room, letting the customers experience the commodities, and feeling the visual enjoyment that the merchandise brings to them, then it is possible to have the next step of paying the bill.

Yes, maybe our first step in attracting customers into the store is very successful. Our second step of sending customers into fitting rooms is also very successful, but we must also understand that only customers pay the bill is called a deal, and what we often lack is not going to complete the payment guidance from the customer's release signal, but missed the best time to pay the bill.

We also analyzed on the above that only 20% of the rational customers were in the paction, and the proportion of the perceptual customers was as high as 80%. Also, it was analyzed that the hot spot of perceptual shopping was actually the best time to deal with only 15 minutes -20 minutes. If we missed the best time to pay the bill, the paction would become very difficult, because the customer would return to the rational shopping state.

The partners of our terminal retail outlets often miss the best time to do business, resulting in reactive power, which is a very intentional customer.