520 Couples Cinema Declaration Activities Juhuasuan Hand In Hand With Han Hou Yin Man Zhou Sheng Three Brands To Play Emotional Marketing

In May 20th, there was an unprecedented activity of confession of couples cinema in four places in Guangzhou, Hangzhou, Shenzhen and Foshan.

Ten couples love each other in ten cinemas in the four major cities.

It is understood that the activity is well-known.

Juhuasuan, a joint brand of cotton and hemp women's clothing, Yin man, skin care brand Han and jewelry brand Zhou Sheng Sheng, aims to call on lovers and couples to bravely express their love on this special day in May 20th.

Before that,

In their respective official platforms and Sina micro-blog and other positions, launched the #520, do all have done dare not say love.

As soon as the event was launched, many netizens got involved and heated discussions. In a few days, they boarded the top twenty list of sina micro-blog hot topics. The ten couples were selected from the event.

It can be seen that the campaign of resource integration marketing of the three brands has played a significant role, and also reflects the explosive force that Juhuasuan brand has not gathered before.

Emphasis on node marketing, Juhuasuan fired the first shot of resource aggregation

May 20th is not a traditional holiday. It is only because the Chinese pronunciation of "520" is similar to that of "I love you" that young people attach great importance to it.

This day is almost the same as Valentine's day, the day of confession and love.

Because of this, May 20th has also become an important period for big businesses to take advantage of marketing.

As the most influential group buying platform in China, Juhuasuan has played some innovative marketing tricks on 520.

After careful consideration, Juhuasuan identified the idea of integrating other brands to jointly develop 520 marketing. The first time, the three brands of Han Hou, Yin man and Zhou Shengsheng were "clustered together" to play marketing.

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According to Juhuasuan staff, the multi brand joint marketing campaign launched by Juhuasuan has brought two advantages to at least three brands.

The first is the integration of resources. The three brands are very influential in their respective industries. If we can integrate the three brands' fans appeal, market resources, media resources, product resources and so on, it will be much better than them to fight alone; secondly, the integration of audiences, the core audiences of the three brands have great intersecting nature. This cooperation can effectively realize the mutual guidance between the core audiences of the three brands. This is a win-win situation.

Emotional attack, double harvest in brand market

In addition to cross-border cooperation and integration of resources,

The 520 marketing campaign also has a killer, that is, emotional attack.

Unlike most other businesses, such as the promotion of goods and the half price of the whole network, the 520 love declaration activities jointly carried out by Juhuasuan and the three brands mainly use the way of emotional marketing to attract the public.

Before the launch of the campaign, Juhuasuan, Inman, Han Hou and Zhou Shengsheng's brand publicity staff found that most Chinese people are still more conservative in their love, and dare not or do not know to create romantic and pleasant surprises for the other half.

To this end, the four brands agreed to take this as the starting point, calling on lovers and couples to show their love to the other half on the day of May 20th, triggering public sympathy and encouraging netizens to participate.

Sure enough, #520 has done all the work and dare not tell love. This topic has just been released, and it has been answered by many netizens. A large number of netizens are drying out photos with their loved ones and courting their love to their loved ones.

In just a few days, the topic also hit the top twenty in micro-blog's hot topic.

Some netizens said: love should be bold, love needs high key, no need to cover up, half up.

For this emotional marketing method, there are people in the electricity industry who say that most businesses promote sales through promotions, which are often helpful to short-term sales. However, Juhuasuan's activities are not related to products. Instead, they attract traffic through emotional topics, and then turn traffic into sales. This way can not only eliminate public aversion to commercial advertisements, but also create long-term brand value.

According to statistics, on the 520 day, the sales volume of Han Hou, Yin man and Zhou Shengsheng on Juhuasuan network sales platform exceeded 10 million, and the three brands became the first place in the sales volume of their respective industries.

This is also the most rewarding market return of emotional marketing.