Three Elements Of Good Shop Location

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers.

The determination of supermarket area can be determined according to the estimated sales target.

In addition, we should pay attention to other factors.

For example, the economy of a city or a region where a supermarket is located.

The income and consumption level of the residents; the advantages and disadvantages of the specific commercial areas in the supermarkets; the rents of the business premises; the average customer volume that the average unit area can receive; the size of sales and profits.

It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.

Only shops with convenient pportation can provide convenience and attract more consumers.

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Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, we should pay attention to

The impact on pport facilities.

Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop.

Enterprises must catch and grasp the development trend in time.

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The correct choice of store locations is the first requirement for making money.

A shop with a very good business item, if it chooses the wrong store address, and the small one will affect the business, it may also lead to "close down".

Scientific site selection will give you the advantage of "land" and thrive business.

According to the location of good location, though not absolute, there are many commonalities, such as large population mobility and convenient pportation. The following factors should be considered when choosing a good location: 1. people flow: daily traffic, holidays and daily trips; proportion of 2. vehicles: traffic flow of automobiles and motorcycles; 3. traffic: current and future possible pportation facilities; 4. road width and parking problems; 5. regional characteristics: competition stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc. 6. population survey: population, consumption habits and so on; 7. business district reconnaissance: main and minor business area, rent and price.

According to the location of the popularity of the shop, it can be roughly divided into two categories: one is opened in the crowded downtown area, and the other is located in the residential new village.

The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have.

To run such a small shop, we must make a thorough and thorough marketing.

A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most.

On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

First, choose the address according to the content of the operation.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but some shops are suitable for remote and quiet places, such as health care stores and service centers for the elderly.

Two, we should select lots of spontaneous market segments.

In a long term operation, a street will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before shops. They also make you lose the space of marketing wisdom before you shop.

Four, we must have a sense of borrowing.

That is to open shops near famous chain stores or strong brand stores, or even open beside them.

For example, if you want to manage food, you shop around McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.