How Can The Apparel Industry Better Practice The Premier's "Internet +"?

People's interpretation of Internet + is also complicated and complicated.

In fact, the interconnection network is right.

The pformation has happened, and the rapid development of the electricity supplier is a clear example, and the rapid spread of the concept of O2O is also evident.

These phenomena take place in a large consumer group and mature consumer market. Fashion apparel industry is just like this industry. Clothing, food and housing is the eternal demand of mankind.

So what is the essence of "Internet +"?

How can the apparel industry make better use of "Internet +" to create its own competitiveness and expand its new growth space?

The clothing industry is a tangible product in the final analysis, with the attributes of manufacturing industry.

The Internet plus manufacturing end combines the whole process of manufacturing through the Internet, and establishes a personalized and digital production mode to promote the division and reorganization of the manufacturing chain.

This is linked to another concept, "industry 4".

"Industry 4" is the application of new technologies such as Internet of things and intelligentization to raise the level of manufacturing industry, pform manufacturing industry to intellectualization, and realize real-time management by deciding the network technology of manufacturing and manufacturing processes.

Unlike traditional manufacturing "top-down" production, the Internet plus manufacturing terminal is "bottom-up", customer oriented and customer oriented.

The concentrated advantage of the Internet is that it can better break the information asymmetry and integrate fragmented data, make products "things to use", service "tailoring", mining and meeting the diversified and personalized needs of consumers.

The essence of human nature is that it wants to live more comfortably, more leisurely, reduce the cost of decision making, and make progress in every aspect of technology and technology.

As clothing and shelter, clothing is the direct and essential reflection of human needs. Therefore, whether the Internet plus is behind intelligent industry, Internet of things or big data, or the booming electricity supplier and O2O mode, its ultimate goal is to find consumers and satisfy consumers.

We hope that more convenient, more practical, friendly, more personalized and more fashionable human needs, and on this basis, subdivide more new products and new services and new business models.

For the fashion apparel industry that is in the period of adjustment and pformation, it has experienced a stage of large wholesale and extensive development. This is exactly the embodiment of large-scale manufacturing and sales of traditional industries. In today's and future development stage, garment enterprises need to have a people-oriented Internet thinking in terms of industrial thinking and capital thinking, and think about the future from the perspective of users and even internal employees.

This is the premise and basis for garment enterprises to make good use of "Internet +" to enhance competitiveness.

On this basis, enterprises can adopt Internet tools and models that are suitable for their own development and avoid being lost by all kinds of dazzling Internet tools, thus opening up their own "Internet +" road.