Guidelines For Location Selection Of Clothing Shops

Good location is not absolute, but it has many commonalities, such as large population mobility, convenient transportation and so on. So what kind of geographical location is good? Here are some criteria for judging.

According to popularity site selection Shops can be broadly divided into two categories: one is opened in the crowded market of people, and one is in residential areas. The former is more important because of being a neighbour with a big shop. It should be the object of a large store. Planning such a small shop, we must make a thorough and thorough marketing. A small shop in a busy market. Plan It can cater for young people's stomach, because young people like shopping best. On the contrary, small shops that plan the products of old age should be opened in residential areas, which is a category of old people's activities.

First, choose locations according to the planning content. shop Sale The difference of commodity types has different requirements for store locations. Some shops require large shops, such as grooming stores and small supermarkets, but some shops are suitable for open and quiet places, such as health care stores and elderly service centers.

Two, we should select lots of spontaneous market segments. In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.

Three, we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent confession space before the shops. They also make you lose the space to play a clever marketing role in front of the store.

Four, we must have a sense of borrowing. That is to say, shop around a famous chain store or a strong brand store, or even next to it. For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC". Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.

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If you can't find the right store in your favorite location, you can try to share it with others. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other. Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

So, what are the characteristics of excellent men's wear shop addresses?

(1) the urban central area is generally a commercial center and downtown area, with frequent commercial activities and better operating atmosphere. Such a shop is the so-called "land of every inch of land".

(2) high density residential areas, the population of the residential areas is relatively concentrated, and the population density is relatively high. In such areas, consumers are confused at all levels, and people of all ages and social strata have. No matter what style or type of clothing it sells, there will be a certain customer base.

(3) convenient transportation is the most important condition for consumers to purchase. Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in the area where the market is established, it will be more conducive to the operation of clothing items, such as purchasing commodities, if they can be concentrated in the neighborhoods or blocks of their peers.