Ralph Lauren: Return To Men'S Wear Show

(Ralph Lauren) has announced that it will hold its Purple Label series of men's wear show in Milan men's wear week in June 20th. This is the first time since 2003 that Ralph Lauren has held the men's wear show, and her next series of Ralph Lauren's Polo Men's (Polo Ralph Lauren) series will also be held in New York men's wear week in July.

Some analysts believe that

(Ralph Lauren) this is likely to revive the brand men's show.

At present, Ralph Lauren brand is held in New York fashion week.

The main line's new product release, although he also has several men's wear lines at the same time, but has not held a complete men's wear show since 2007.

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Michael Kors, the us light luxury brand, naturally saw the trend of "men's clothes revival". They began planning to develop men's clothing in 2103, and even said they wanted to be the leader of men's clothing. "Mike"

The impression of Michael Kors is often young and ambitious.

Recently, the New York based company announced that it had dug up veteran Marcel Ostwald from the German luxury brand Hugo Boss as the new creative director of men's wear.

In fact, MK began brewing men's clothing as early as 2013.

In order to maintain growth momentum, the brand began to tilt towards the embryonic stage of men's clothing business and opened up a whole layer of space in the SoHo flagship store in New York for men's clothing sales, including custom tailored suits, shirts, ties, sportswear and accessories.

"For all the major luxury brands, men's clothing is an important element to improve the customer's lifestyle experience.

Retail is a major component of our overall growth strategy, so it is important to integrate the growth of men's clothing into this strategy.

MK chairman and chief executive officer John D. Idol has explained this to men's wear.

At this point, the president of the brand men's clothing department and the two core personnel of the creative director are "fully equipped".

Founder Michael Kors thinks Marcel Ostwald has his talent and experience, and also has the understanding of brand building, which helps MK open the men's market.

MK has launched the men's wear series since 2002. As of July last year, brand men's clothing has a total of about 450 stores in 35 countries.

In January this year, the men's wear autumn and winter series went on a casual breeze, as Michael Kors explained, "I want MK to be the clothes that men can wear when they get out of the closet when they go out early."

The brand has also been determined to take part in this summer's first New York men's wear Week held by the American Fashion Designers Association (CFDA).

Dolce & Gabbana has launched the men's Alta Sartoria since last year, and customers can only place orders in Milan flagship store if they want to buy it.

But from this autumn, stores in Fifth Avenue in New York will also open doors to consumers with customized needs.

Domenico Dolce, one of the brand double designers, explains: "we are trying to adopt this series of men who are close to men's high consumption.

They attach great importance to individualization.

Probably from the Middle East, Russia, China, or Switzerland, Singapore and the United States, but no one wants to dress like others. "