Percy And Takeover Media Companies Are Trying To Expand Their Brands.

Recently, it has been reported that the outdoor sports brand -- Pelliot and France, successfully acquired the Beijing hi show technology limited company, but the brand side also disclosed the specific purchase amount.

Brand leader revealed that the takeover was only a start for Bashi and fully expanding domestic business.

In the next few years, brand pairs

A deeper development plan will be developed to enhance its market share in the field of outdoor advertising. At the same time, it will increase investment in CCTV and major national competitions and make extensive investments in various fields such as tourism and outdoor areas, so that the pmission of the spirit of "returning to nature" can be better disseminating, so that more and more individuals and groups can join in.

This is a healthy lifestyle.

It is understood that Beijing haxiu Technology Co., Ltd. has been serving outdoor activities for many years. It has rich outdoor media experience and offline advertising resources. It has excellent performance in brand strategy, marketing planning, network public relations and other fields.

Related analysts pointed out that Bo Xi and the acquisition aimed at accelerating the integration and utilization of brand resources, both showed high expectations for the domestic outdoor sports market, and fully demonstrated the determination of the brand to fully come to China.

In this regard, Bo Xi and China brand leaders also affirmed.

He said that the acquisition of hi show technology mainly focused on its outdoor media resources in the three eastern provinces, Hebei, Shandong and other places, and hoped that with its many years of experience in large-scale outdoor events, the brand can help the domestic business achieve a large-scale expansion plan.

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The change of luxury brands also forced the pformation of luxury department stores: the department stores are becoming more and more difficult to attract luxury brands to enter. Now, Shopping Mall has become a social place such as consumers watching movies and dinners, and is gradually fading away from the target consumers of the brand. The orlis mode has attracted a large number of consumers in a short time, but many brands are specially tailored for Oteri J's products. The frequent customers here also seem to be hard to become the real core consumers of the brand.

"High speed growth will mask a series of problems. Now the slowdown is the" new normal "of the luxury goods industry in China, and consumer spending habits have also undergone tremendous changes. No matter the brand side or the retailer, the new changes must be welcomed in a totally new way. The pformation of luxury retail formats has just begun.

Liu Yuan, a cultural and creative industry investor, told the China business newspaper.

Recently, the new light world Suzhou store opened by Taiwan new Guang San Yue Department store opened.

Taiwan Xin Guang San Yue has created a miracle of department stores.

The Beijing SKP, located in Beijing's great hope road, was once called "Xinguang Tiandi". It was created by Taiwan Xin Guang San Yue and Beijing Hualian. It is still the most profitable department store in the national luxury brands and high-end department store pcripts.

It is reported that Beijing SKP was profitable in that year, and its annual turnover increased by 30%, and the annual sales volume was the highest in China.

The reason for the renaming is the change in equity between the two sides.

This time, Taiwan's new light and three Vietnam has brought its experience in luxury and high-end department stores to Suzhou.

Reporters walked into the store and found that regardless of their layout or business philosophy, this time, Suzhou Xinguang heaven and earth has made more innovations to change consumers' impression of traditional high-end department stores.

In recent years, the newly opened department stores or shopping centers have left almost the best location for luxury goods. Many commercial real estate investment departments have been attracted to attract international luxury goods, or even rent free N years.

This has also led to the "passive" expansion of luxury brands.

"The location of Suzhou Xinguang world is" light luxury ". Consumers are not only shopping in the traditional sense, but we are more to convey to consumers the best way of life and ideas.

Wu Xinda, chairman of Xin Guang San Yue (China) Investment Co., Ltd.

Along with this concept, Suzhou Xinguang Tiandi merchants focuses on recruiting designer brand and niche brand instead of traditional luxury goods. At the same time, in layout, it also changes the "same pattern" layout of department stores, which combines shopping, leisure and catering on every floor.

MOOOST brand, located on the four floor of Suzhou Xinguang world, is a niche brand discovered by Xinguang Tiandi.

Ai Yanming, the person in charge, told reporters that when they were throwing their olive branches, they couldn't believe it.

"Because we know that Xinguang world has always been a very high-end shopping mall. Now we have never thought of entering such a high-end shopping mall, nor do we know if we can manage well."

Finally, under the warm invitation of Xinguang Tiandi, MOOOST settled in shinguang four level, but only a few days after trial operation, the person in charge said that he had great confidence.

According to its statement, Xinguang has given the brand greater freedom in management. Although it is a department store joint venture system, Xinguang does not control the POS of the brand side. It is believed that the brand can report the accounts to the store in good faith.

While on the brand portfolio, MOOOST's neighbors have different design styles, but the target consumption power is roughly the same. This subdivision positioning brings great convenience to businesses and consumers.

Another brand leader told reporters that in the window layout of the brand, Xinguang heaven and earth also gave some guidance. The whole store layout concept is to let consumers understand the latest way of life, so that consumers can personally experience: "the original life can be arranged like this."

Wu Xinda believes that the impact of the electricity business format on the traditional retail industry is very large, if the department store is only selling, consumers will increasingly abandon traditional department stores, because they see things in the store, there are sales on the Internet.

But new lifestyles and ideas must be perceived by consumers themselves, giving new meaning and value to traditional department stores.

According to the press, Suzhou's new world is not trying, but to "solidify" and change the malpractice of traditional department stores.

Following Suzhou, Chongqing, Chengdu and other places will open a new store in shinguang new world.

In addition, Beijing SKP quietly carried out a series of changes, breaking the brand shop as a single shop mode, but by category partition.

This new way allows consumers to shop more clearly, and the brand's "exposure" also increases.

Also, like Lord foe department store moved the French food supermarket to the top floor of the shopping mall not long ago, Bai Pengwei, chief executive officer of Lafayette department store, said: "the French food supermarket is an important step in adjusting and composing and integrating the restaurant brand.

The Department has always been committed to making fashion more accessible. It not only brings the latest fashion information and trend products to customers, but also continues to make efforts to increase the added experience of shopping.

In the coming months, with the opening of the new restaurant business green tea restaurant and the hot one, the five floor of the Department will usher in a new upgrade, creating a memorable experience for every visiting guest with a richer and diversified catering mix.