Apparel Industry Listed Companies Merge Internet Platform Into The Internet

Facing the pressure of gradual decline of traditional channels and "

Aggressive, the current clothing industry listed companies through capital path to strengthen their Internet genes, the merger and acquisition of related industries.

In June 22nd, left bank (China) Limited announced in Shanghai that it would acquire the first mobile Internet fashion shopping platform in China and step into the Internet.

In fact,

The development mode of enterprise Internet + is not uncommon.

Previously, the hundred round pants industry has invested three distinctive cross-border electric business enterprises, and renamed the company "cross border treasure".

Limited by Share Ltd.

Apparel also announced that a wholly owned subsidiary, Shanghai Semir, signed a joint venture contract with ISE, South Korea, and plans to develop cross-border e-commerce business.

Unlike the 100 round pants industry and Semir costumes, the acquisition target is set to cross border electricity providers, and the left bank is currently another hot Internet area.

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Shanghai Desheng Fashion Co., Ltd., which was acquired by the left bank company, established the business model of "partner distribution", and made the consumers who purchase on the mobile Internet platform become the consumers who cooperate with the De Sheng company.

It is understood that the establishment of a year, De Sheng registered about 2000000 members of real names, fans of nearly 100 million people, of whom the consumer has become a partner of the German company has reached 50 thousand.

According to the person in charge of the operation center of the left bank, before the takeover, the left bank has moved to De Sheng as a whole and began to trade goods with consumers at home and abroad through the Internet. Consumers who have changed from consumers into partners of Germany or Shanghai have begun to do business with the company.

What is a "consumer"? Hong Jinshan, chairman and chief designer of the left bank fashion (China) Co., Ltd., said that "consumer" is to let consumers become partners, so that consumers can move mobile stores to customers' hands, forming a "user to all" Internet virus diffusion mode, and then create a real mobile Internet era clothing enterprises brand innovation.

It is reported that the acquisition of mobile terminal shopping platform and the establishment of "consumer" are just the beginning. In order to truly realize the "Internet +", let the traditional clothing industry combine with the mobile Internet, the left bank costumes also select 20 high-quality terminals from the national 15 total distributors, 360 two level dealers and brand headquarters to create the next experience demonstration shop, so as to meet the consumers' offline experience and online purchase demand.

China's garment industry has encountered many difficulties in recent years, and "Internet +" has allowed enterprises to see the direction of pformation and upgrading. After Semir and the left bank, there will be more clothing enterprises using "Internet +" to arm themselves in the future.