Roley Home Textiles Set Up An Independent Business Company Dedicated To Strong Product Depth

The group formally announced its business in July 1st.

Independent company was established.

"I wish all partners of LoVo will push forward the success of their business, achieve financial freedom and reach the peak of their business". At the scene, Wang Liang, director of the home textile business of Luo Lai, has expressed his expectation for the company's development prospects.

It is understood that Luo Lai Group in 2009 to test the water electricity supplier, and self built electricity supplier channels, in order to avoid conflicts and offline channels, registered electricity providers for the brand.

Its online marketing is modeled on offline store operations and is integrated with online marketing features.

At the beginning of its establishment, LOVE was in parallel with the group's main brand "Luo Lai", while consumers were more inclined to tradition.

Therefore, for a long time, the sales volume of LOVO is not ideal.

Through the brand switching, the team removed the brand from the electronic business platform, and rebuilt LOVO in half a year, and eventually LOVO came back to life.

In 2014, Tmall double eleven LOVO won the title of home textiles category with a total sales of 188 million yuan and won three consecutive championships.

For the development of electricity providers, Wang Liang has said that traditional enterprises must take the anti long tail strategy to do business, otherwise they will easily generate huge inventory pressure.

"Only by cutting down the width of the product can the product's depth be truly strengthened."

It is reported that Luo Lai electric business through frequent product testing to increase the individual SKU, and launch the explosive products with big data. Among them, lavender material products launched by data analysis have been sold for two consecutive years.