Clothing Consumption Has Increased 4 Times Faster, Fashion Brands Are In Crisis.

There is no doubt that the fashion industry has its dark side, and now the gloom is gradually increasing and even beyond finding the solution itself.

In December 2014, H&M sponsored UK website "

"Column" attacks the dark side of luxury industry, and now H&M receives the same "courtesy".

The founder of an online sales platform called environmental protection clothing attacked H&M's "moral corruption" through well-known media CNBC.

Maxine B e DAT, one of the co founders of Zady, a fashion e-commerce website brand that tries to create "pparent, sustainable" fashion and lifestyle destinations, uses CNBC as "

"Dirty secrets", for the title, criticize the environmental problems, regulatory issues and the unemployment rate in the United States.

Zady was founded in August 2013 by the former international human rights organization lawyer MaxineB DAT and the founder SorayaDarabi of Ke gourmet Foodspotting. The website plays the role of "environmental protection", "sustainability" and "cultural heritage" brand. It is the third party online fashion sales platform, which mainly integrates some brands that match Zady values.

5% used as the craftsmen of the developing countries to inherit their handicraft, which was done by the NGO organization TheBootstrapProject.

In order to carry out the "green" values, the brand of Zady cooperation almost came from the United States, because MaxineB e dat said it was easier to "supervise", and there would not be frequent sweatshops in manufacturing power such as China and Bangladesh, and at the same time facilitate Zady field visits.

So the products sold by Zady are quite expensive. A simple T-shirt is more than 100 dollars, and the handbag is about 400 dollars.

Maxine B e dat said that the number of clothing products consumed by the world in the past 30 years has increased 4 times, mainly due to the fast fashion brand. Besides, she said that fashion was cheap because most of the products were made in three world countries such as China and Bangladesh, which resulted in the massive shift of American brands to the manufacturing industry, which led to the severe unemployment of the workers in the industry. Taking the Gap cover brand as an example, the brand was once made 95% of the United States and now less than 3%, while the regulation of the low cost countries is bad.

However, there are many loopholes in the commentary. It is said that the recent US brands J.Crew and Gap, which announced layoffs and layoffs, are thanks to consumers' rush to fast fashion brands.

The logic of this judgment is quite confusing, because Gap cover is itself a fast fashion brand, while J.Crew is higher than most of the fast fashion prices, but it can also be referred to as high street brand.